B2B Marketing Director - Hybrid (Orlando)

Tews Company; Orlando (FL); Hybride; USD 120 000 - 190 000; Plein temps

Résumé du poste

Tews Company in Orlando, FL is seeking a Director of Marketing to build and own our B2B marketing function. This newly created role will partner with the CEO and senior leaders to define strategy, establish the operating cadence, and execute initiatives that drive qualified pipeline and new customer acquisition.

Initially, you will be the sole marketing leader and hands-on operator, with the opportunity to shape future team structure based on results and business needs.

Qualifications

• Experience leading a B2B marketing function, ideally more than once.
• Proven track record in pipeline creation and new customer acquisition.
• Able to translate strategy into short- and mid-term execution with weekly progress.

Responsabilités

• Build and lead a B2B marketing strategy aligned to revenue goals with KPIs and measurement.
• Re-establish demand generation programs to create qualified opportunities and a repeatable pipeline.
• Evaluate and standardize go-to-market messaging across channels and sales enablement.
• Identify missed acquisition opportunities focusing on paid social, SEO, and lifecycle/nurture.
• Create a practical marketing plan and budget with clear investment and cut considerations.
• Develop a test-and-learn cadence and report outcomes to leadership.
• Collaborate with Sales and Account Management on ICP, targeting, handoffs, and feedback loops.
• Own marketing operations and vendor relationships to ensure ROI-driven work.
• Provide market awareness and competitive insight to leadership with data-backed recommendations.
• Be transparent, direct, and constructively challenge assumptions.

Connaissances

B2B marketing leadership

Pipeline generation

Performance marketing

Strategic planning

Team leadership

Description du poste

Tews Company in Orlando, FL is seeking a Director of Marketing to build and own our B2B marketing function. This newly created role will partner with the CEO and senior leaders to define strategy, establish the operating cadence, and execute initiatives that drive qualified pipeline and new customer acquisition.

Initially, you will be the sole marketing leader and hands-on operator, with the opportunity to shape future team structure based on results and business needs.