B2B Growth Marketing Specialist - Hybrid & HubSpot

Homesteaders Life Company; West Des Moines (IA); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

401(k) with company match

Annual profit sharing

Company-sponsored medical and dental insurance

Generous vacation and sick leave

Paid parental leave

Casual dress year-round

Job summary

A leading insurance firm in West Des Moines is seeking a Digital Marketing Specialist with 3+ years of experience to drive B2B marketing efforts. The successful candidate will be responsible for creating, executing, and measuring marketing programs that enhance customer acquisition and satisfaction. Proficiency in HubSpot and data analysis is essential, along with a bachelor's degree in marketing or a related field. The position offers a hybrid work environment and benefits including 401(k) matching and profit sharing.

Qualifications

• Minimum of a bachelor’s degree in marketing, public relations or advertising.
• 3+ years of experience in a marketing and/or sales environment.
• Demonstrated ability to generate and analyze digital marketing reports.

Responsibilities

• Create, execute and measure B2B marketing programs for customer acquisition and satisfaction.
• Develop and execute corporate email communications and lead generation strategies.
• Manage and optimize the corporate website and digital content.

Skills

Writing/editing skills

Creativity in marketing communications

Comprehensive marketing knowledge

SEO and AI optimization tools proficiency

Experience with CRM applications

Data analysis and reporting

Education

Bachelor’s degree in marketing or related field

Tools

HubSpot Marketing Hub

SalesForce

Microsoft Office Suite

Google Analytics

Job description

A leading insurance firm in West Des Moines is seeking a Digital Marketing Specialist with 3+ years of experience to drive B2B marketing efforts. The successful candidate will be responsible for creating, executing, and measuring marketing programs that enhance customer acquisition and satisfaction. Proficiency in HubSpot and data analysis is essential, along with a bachelor's degree in marketing or a related field. The position offers a hybrid work environment and benefits including 401(k) matching and profit sharing.