B2B Marketing Automation Manager

Talent Disruptors; Austin (TX); On-site; USD 80,000 - 92,000; Full time

Job summary

An established industry player is seeking a B2B Lifecycle Marketing Manager to lead innovative email marketing strategies. This role is pivotal in engaging and nurturing business customers throughout their journey, ensuring high deliverability standards and optimizing campaign performance. You'll have the opportunity to work with cutting-edge tools like Hubspot and collaborate with a dynamic team to drive revenue growth. With comprehensive relocation assistance available, this on-site position in Austin offers a chance to make a significant impact in a thriving environment. If you're passionate about leveraging data-driven insights to enhance customer engagement, this is the perfect opportunity for you.

Benefits

100% Company Paid Health/Vision/Dental

4% 401K Match

Generous Paid Time Off

Paid Parental Leave for New Parents

Comprehensive Relocation Assistance

Qualifications

• 5+ years of B2B experience in lifecycle marketing or similar roles.
• Expert knowledge of email deliverability and authentication protocols.

Responsibilities

• Own end-to-end lifecycle marketing campaigns leveraging email.
• Implement best practices for email deliverability and list hygiene.

Skills

B2B Marketing

Email Marketing

Lifecycle Marketing

Data Analysis

HTML/CSS

Zapier

Tools

Hubspot

ActiveCampaign

GMass

Google Analytics

Job description

We've partnered with the #1 Law Firm Growth Company in North America to recruit a B2B Lifecycle Manager to lead all email marketing and lifecycle initiatives.

As the B2B Lifecycle Marketing Manager, you will be responsible for developing and executing strategies that engage, nurture, and retain business customers throughout their entire journey—from initial awareness to long-term advocacy.

A core focus of this position involves maintaining best-in-class deliverability standards (achieving 98%+ deliverability rates) through proactive management of email authentication protocols (SPF, DKIM, DMARC), IP warming strategies, and overall sender reputation.

This is an on-site position in Atlanta, GA, with comprehensive relocation assistance provided for non-local candidates.

What You'll Be Doing

Key Responsibilities:

• Own end-to-end lifecycle marketing campaigns at scale, leveraging email as a primary channel to move prospects through the sales funnel.

• Design strategic touchpoints throughout the customer journey to increase engagement, accelerate pipeline velocity, and compress time-to-revenue for net-new opportunities.

• Create and manage marketing automation workflows in Hubspot.

• Implement and maintain best practices for email deliverability, including list hygiene, authentication protocols (SPF, DKIM, DMARC), and IP warming strategies, consistently maintaining 98%+ deliverability rate, <2% bounce rate, and 90+ sender reputation scores.

• Leverage data-driven insights to continuously improve campaign performance, email workflows, and automated sequences.

• Prepare regular performance reports for marketing leadership and key stakeholders.

• Build and maintain a knowledge base of technical documentation, proven strategies, and best practices, creating accessible playbooks for the team.

Who You Are

Requirements:

• 5+ years of B2B experience as a Lifecycle Marketing Manager or similar role.

• Proven ability to drive net-new revenue, primarily through email marketing.

• Hubspot Proficiency.

• Experience managing email programs with 250K+ monthly sends.

• Expert knowledge of email deliverability including authentication, reputation management, list hygiene, maintaining 98%+ delivery rates.

• HTML/CSS Proficiency (for developing responsive emails)

• Advanced Zapier Experience.

Bonus, Bot Not Required:

• Experience supporting account-based sales initiatives within marketing teams.

• 3rd Party Integrations using REST API

• Salesforce Experience

• Marketing Attribution & Modeling

• Data Visualizations

• Cold Email Campaigns

Tools & Software:

• Hubspot Enterprise Platform (Marketing Hub, Sales Hub, Operations Hub & Content Hub)

• ActiveCampaign

• GMass

• Google Analytics

Benefits

• Base Salary Starting at $80,000/yr

• 100% Company Paid Health/Vision/Dental

• 4% 401K Match

• Generous Paid Time Off

• Paid Parental Leave for New Parents

• Comprehensive Relocation Assistance for Non-Local Candidates