Analyst B2B Growth Marketing

Walgreens; Deerfield (IL); On-site; USD 65,000 - 114,000; Full time

Job summary

Walgreens seeks a B2B Marketing Specialist to drive Pardot-driven campaigns, lead scoring, and digital marketing by collaborating with internal teams and external agencies.

You will build programs, templates, and data flows, assist with HTML emails and landing pages, and develop training materials to support marketing effectiveness.

Qualifications

• Bachelors or 3+ years in Marketing, eCommerce, Analytics or related fields.
• Experience building marketing automation programs and lead scoring.
• Willingness to travel up to 10% for business purposes (within and outside state).

Responsibilities

• Support B2B marketing automation program to drive lead generation and client engagement.
• Assist Pardot users; build programs, lead scoring routing, and data flows.
• Collaborate with teams and external agencies on Pardot requests.
• QA support to ensure brand standards and error-free communications.
• Support HTML on landing pages, templates, and emails; maintain docs.
• Develop training materials and user support documentation.
• Collaborate across functions to implement solutions.
• Troubleshoot issues and escalate when needed.
• Assist with B2B web and social content calendars and Salesforce integration.

Skills

Pardot

Salesforce

HTML design

Photoshop

InDesign

Microsoft Teams

Power Automate

B2B Marketing

Education

Bachelor's degree

High school / GED + 3 years experience

Tools

Pardot

Salesforce

HTML

Photoshop

Adobe InDesign

Microsoft Teams

Power Automate

Job description

Job Summary

Supports Business to Business B2B Marketing activities that implement specific marketing automation, design, and digital marketing to enable the Walgreens team. Work is received in short term assignments that require some application of independent judgment and recurring/evergreen work that this role will lead. Operates within the context of well defined procedures.

Job Responsibility

• Support B2B marketing automation program for the enterprise to drive success in marketing goals for lead generation and client engagement
• Responsible for supporting business unit users of Pardot, including building programs, developing lead scoring routing, evaluating data flows and creating templates that are used across the organization
• Complete Pardot requests in collaboration with the B2B marketing team and external agencies
• Support complex QA requests for all business unit and corporate marketing users to ensure compliance with brand standards, best practices and error free communications
• Support HTML build on landing pages and templates and emails
• Develop and maintain training and support documentation
• Apply a collaborative approach in executing solutions for business use cases and requirements
• Troubleshoot technical issues and elevate appropriately
• Supports B2B web and social content calendars including submitting tickets for workflow changes
• Supports integration with Salesforce including supporting marketing influence reporting (dashboard building)
• Ability to do small design tasks (e.g. create email banners, LinkedIn images)
• Collaborates cross functionally to accomplish activities. Interacts with internal and external peers and/or managers to exchange semi complex information related to assigned activities.
• Gathers and updates necessary information and communicates to appropriate parties.

About Walgreens

Founded in 1901, Walgreens (www.walgreens.com) proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for pharmacy, retail and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.

Basic Qualifications

• Bachelors degree OR High school / GED and at least 3 years of experience in Merchandising, Marketing, eCommerce, Strategy, Healthcare, Analytics, Finance, and/or Operations.
• Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
• Willing to travel up to/at least (10 %) of the time for business purposes (within state and out of state)

Preferred Qualifications

• Experience establishing & maintaining relationships with individuals at all levels of the organization, in the business community & with vendors.
• Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).
• Experience with Pardot (or similar marketing automation software) and Salesforce (or similar CRM)
• Experience using HTML for web and digital design (also using Photoshop and/or Adobe InDesign)
• Familiarity with Microsoft Teams, Power Automation, etc.
• Knowledge of B2B Marketing

We will consider employment of qualified applicants with arrest and conviction records. The Salary below is being provided to promote pay transparency and equal employment opportunities at Walgreens. The actual hourly salary within this range that you will be offered will depend on a variety of factors including geography, skills and abilities, education, experience and other relevant factors. This role will remain open until filled.

Salary Range: $65000 - $$113,750.00 / Salaried