B2B Lifecycle Marketing Lead (Remote)

Darkroom; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Unlimited PTO

Remote-First Culture

Parental Leave

Growth opportunities

Job summary

Darkroom is seeking a results-driven lifecycle marketer to own email programs across Shadow, Darkroom, and the CEO's newsletter. You will design direct funnels from creator posts to signups, build onboarding and activation sequences, and coordinate demos and launches.

This remote role supports a team in the EST time zone and hires in Brazil, Portugal, and Spain. You will own copy, flows, segmentation, and reporting, working with designers, a video editor, and Marketing Ops.

Qualifications

• Genuine experience building lifecycle or email programs yourself.
• Platform-agnostic: Substack, Mailchimp, Klaviyo, HubSpot or beehiiv.
• Strong writing with a direct, specific voice.
• Ability to own strategy, flows and copy end-to-end.
• Able to work across three audiences: Shadow, Darkroom, CEO newsletter.
• AI-native mindset; comfortable building workflows with AI.
• Comfortable owning the function from the ground up.

Responsibilities

• Build the direct funnel end to end: creator or LinkedIn post, to email capture, to nurture, to signup, instrumented so we know which content produces signups.
• Own onboarding, activation, and product education sequences for new Shadow signups.
• Run follow-up for demos, webinars, and launches, with the sequence built before the event rather than after it.
• Build prospect and client nurture by service line, so a lead from a case study or an event lands in a sequence that matches what brought them in.
• Own the strategy behind the biweekly newsletter, working with the Marketing Ops Manager who deploys it.
• Turn the CEO's LinkedIn and X audience into an owned list: capture, welcome sequence, cadence, and a format that holds attention.
• Keep the sales team supplied with follow-up sequences they will actually use.
• Own segmentation, list hygiene, deliverability, and compliance across all three properties.
• Write your own copy. In this role the person who writes the email and the person who builds the flow are the same person.
• Report on what each flow produces in signups and pipeline, not only in opens and clicks.
• Document the flows so they live in a system the team can see and run.

Skills

B2B lifecycle marketing

Email program design

Copywriting

Data-driven optimization

Tools

Substack

Mailchimp

Klaviyo

HubSpot

beehiiv

Job description

Darkroom is seeking a results-driven lifecycle marketer to own email programs across Shadow, Darkroom, and the CEO's newsletter. You will design direct funnels from creator posts to signups, build onboarding and activation sequences, and coordinate demos and launches.

This remote role supports a team in the EST time zone and hires in Brazil, Portugal, and Spain. You will own copy, flows, segmentation, and reporting, working with designers, a video editor, and Marketing Ops.