B2B Lead Generation Expert

Baumy Group; United States; A distancia; USD 83.000 - 165.000; A tiempo parcial

Descripción de la vacante

Baumy Group, a New Orleans-based organization, seeks a part-time, long-term Advisor to audit and build its outbound lead generation capabilities. You will set up Apollo for list building, enrichment, and targeting across its business lines, and use Apify or similar tools to extend lead lists beyond Apollo’s reach.

You will design multi-step email and multichannel campaigns, ensure deliverability, coach SDRs, and connect the data flow from lists to CRM to sales with clear handoffs.

Formación

• Proven ability to build outbound lead gen systems for B2B companies.
• Expertise with Apollo and at least one sequencing platform.
• Experience using data-scraping tools to build targeted lists.
• Strong understanding of email deliverability and multi-channel campaigns.

Responsabilidades

• Audit current lead gen setup and recommend improvements.
• Build first version of lead engine with integration across list, sequence, CRM, and sales.
• Coach SDRs on call approach, scripts, cadence, and alignment with email sequences.
• Design multi-step outbound sequences and ensure deliverability setup.
• Audit websites for traditional SEO and AI search visibility and propose improvement plan.
• Coordinate data flow from lists to sequences to CRM with clear handoffs.
• Define KPIs and establish a weekly reporting rhythm.
• Document processes and train the team to run independently.

Conocimientos

Outbound lead generation

Apollo mastery

Sequencing platforms

Apify data scraping

Email deliverability

HubSpot experience

SEO / AI search awareness

SDR coaching

Herramientas

Apollo

Apify

Instantly

Smartlead

lemlist

Outreach

Clay

Descripción del empleo

Apollo, Outbound Sequences, SEO/AI Search | Part-Time, Long-Term Advisor

About Us

Baumy Group is a New Orleans-based group of B2B companies. Our core businesses are ATM fleet services, indoor digital advertising (DOOH) networks, and unattended network equipment for commercial properties. We sell to banks, credit unions, retailers, property owners, airports, and venue operators. These sales cycles run long, involve several decision makers, and depend on relationships.

We have a sales team and SDRs making calls. What we lack is modern lead generation expertise. Nobody on our team is an expert in Apollo, Apify, automated outbound sequences, SEO, or AI search visibility. We know these tools matter. We don't know how to use them well or how they should fit together.

What We Need

We need a lead generation expert who knows what we don't know. You will audit what we have, tell us what to build, build the first version alongside us, and teach our team to run it. Some of the work will be advisory and some will be hands-on projects.

What You'll Do

• Build our lead engine: Set up and optimize Apollo (or recommend better tools) for list building, enrichment, and targeting across our business lines.
• Scrape and enrich data: Use Apify or similar tools to build target lists Apollo can't provide (property listings, venue directories, licensing databases, etc.).
• Design outbound sequences: Build multi-step email and multichannel campaigns with proper deliverability setup (domains, warmup, inbox rotation) and messaging that gets replies.
• Fix our search presence: Audit our websites for traditional SEO and AI search (ChatGPT, Perplexity, Google AI Overviews) and lay out a plan to get us found.
• Coach our SDRs: Review call approach, scripts, cadence, and how calls connect with email sequences. Give practical feedback that improves connect and meeting rates.
• Connect the pieces: Make sure leads flow cleanly from list to sequence to SDR to CRM to sales, with clear handoffs.
• Set the scoreboard: Define the KPIs that matter and a simple weekly reporting rhythm.
• Teach us: Document processes and train our team so we can run things ourselves.

Engagement Structure

• Independent contractor, remote (New Orleans area is a plus, not required)
• Part-time, long-term
• Phase 1 (first 60 to 90 days): Hands-on. Audit, strategy, tool setup, first campaigns live, SDR coaching.
• Phase 2 (ongoing): Lighter advisory role. Monthly strategy sessions, campaign reviews, troubleshooting, and specific projects as needed.
• Compensation: Hourly, monthly retainer, or project-based. Tell us what you prefer.

You're a Fit If You

• Have built outbound lead generation systems for B2B companies and can show the results
• Are expert-level in Apollo and at least one sequencing platform (Instantly, Smartlead, lemlist, Outreach, or similar)
• Have used Apify, Clay, or similar tools to build custom lead lists
• Understand email deliverability at a technical level
• Have HubSpot experience (preferred)
• Stay current on SEO and how AI search is changing discovery
• Have coached or managed SDRs, or worked closely with them
• Explain things plainly to non-experts
• Will tell us when we're wrong

Bonus:

Experience selling to banks, credit unions, commercial real estate, retail, or airports.