Growth Marketing Manager, B2B SaaS

Embedded Shishya; Peru (IL); Hybrid; USD 100,000 - 180,000; Full time

Job summary

Cardinal is seeking a Growth Marketing Manager to own the strategy and execution of integrated campaigns that fuel the company’s pipeline. You’ll architect full-funnel programs—from webinars and events to reports and eBooks—and lead cross-functional teams to deliver cohesive messaging and high‑impact creative.

You’ll monitor performance in real time, optimize campaigns, and ensure channels work together to generate high‑quality leads.

Qualifications

• 5–7 years in B2B growth, demand gen, or integrated marketing.
• Experience running multi-channel, full-funnel campaigns with measurable results.
• Expertise in LinkedIn Ads, Meta Ads, Google Ads, and email platforms.

Responsibilities

• Build full-funnel campaign strategies for major launches (webinars, events, eBooks, reports).
• Lead cross-channel execution across email, paid media, social, and web.
• Monitor performance, optimize campaigns in real time, and ensure cohesive messaging and CTAs.

Skills

Growth marketing

B2B marketing

Multi-channel campaigns

Campaign optimization

Analytics & reporting

Cross-functional collaboration

LinkedIn Ads

Meta Ads

Google Ads

Email marketing platforms

Tools

Webinar tools

Job description

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture, and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth‑obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in‑class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first‑party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

*** This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with its recruiting efforts. If you are selected for this position to interview, please make note of the above statement.

A day in the life:

As a Growth Marketing Manager, you’ll own the strategy and execution behind the integrated marketing campaigns that fuel Cardinal’s pipeline. You’ll architect full‑funnel initiatives, from webinars and events to reports and eBooks, then lead cross‑functional teams to bring each campaign to life with cohesive messaging and high‑impact creative. Daily, you’ll monitor performance, optimize in real time, and ensure that every channel works together to generate high‑quality leads. You’ll collaborate closely with internal contributors and contractors, keeping projects on track and jumping in to execute when needed. This is a role for someone who moves fast, thinks big, and owns outcomes end to end.

Responsibilities:

• Campaign Strategy & Planning
• Build full‑funnel campaign strategies for major launches (webinars, in‑person events, eBooks, reports).
• Define audiences, messaging, channel mix, goals, and success metrics.
• Develop campaign plans and timelines aligned with growth and revenue priorities.
• Integrated Activation
• Lead cross‑channel execution across email, paid media, social, and web.
• Create creative briefs and coordinate with design, copy, video, paid, and email teams.
• Ensure campaigns land with cohesive messaging, strong creative, and clear CTAs.
• Performance & Optimization
• Monitor performance and identify what’s working, what’s not, and why.
• Optimize live campaigns—messaging, audience, UX, offers, funnel flow.
• Build testing plans and share insights to improve results continually.
• Collaboration & Leadership
• Manage internal contributors and contractors, ensuring deadlines and quality.
• Step in to execute when needed—no ego, high ownership.
• 12‑Month Success Indicators
• Launch 6–8 major campaigns that generate a measurable pipeline.
• Improve conversion rates across key funnel stages.
• Build a campaign playbook and reporting cadence.
• Elevate the quality and cohesion of Cardinal’s thought leadership.

Role Requirements:

• Data‑driven, audience‑obsessed growth marketer.
• Comfortable owning both strategy and execution.
• Strong communicator across creative and performance teams.
• Obsessed with iteration—never settles for “good enough.”
• Strong collaborator who gets the best from teammates and contractors.
• Bias toward action and proactive problem‑solving.
• 5–7 years in B2B growth, demand gen, or integrated marketing (agency/professional services a plus).
• Demonstrated success running multi‑channel, full‑funnel campaigns with measurable results.
• Expertise in LinkedIn Ads, Meta Ads, Google Ads, email marketing platforms, and webinar tools.
• Deep understanding of digital channels and how they work together.
• Ability to write or refine campaign copy (emails, landing pages, ads).
• Strong analytical skills: reporting, performance diagnosis, and conversion optimization.
• Experience thriving in fast‑paced environments with high standards.

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.