B2B Google Ads Strategist - IRVINE

ConsumerDirect, Inc.; Irvine (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

ConsumerDirect in Irvine, CA is seeking a performance-driven B2B Paid Ads Specialist to own paid acquisition strategy and execution across our growing portfolio of B2B brands. You will manage campaigns end-to-end across multiple audiences and products, collaborating with marketing, product, sales, compliance, and creative teams.

The ideal candidate brings 4+ years of hands-on paid acquisition experience, experience managing $1M+ yearly ad spend, and strong proficiency with Google Ads, GA4,

Qualifications

• 4+ years of hands-on paid acquisition experience.
• At least 2 years managing $1M+ in annual ad spend.
• Working knowledge of CRM systems such as HubSpot, Salesforce, or similar.
• Strong expertise with Google Ads platforms including Search, Performance Max, and YouTube.
• Proven ability to improve ROAS and campaign performance over time.

Responsibilities

• Own paid media strategy and execution across Google Ads including Search, Performance Max, and YouTube campaigns.
• Manage campaigns across multiple B2B verticals with distinct audiences, messaging, and compliance requirements.
• Conduct keyword research, audience targeting, bidding strategy, and monthly budget pacing.
• Monitor campaign performance and optimize for ROAS, lead quality, and conversion efficiency.
• Collaborate with designers and copywriters to develop, test, and iterate ad creative and landing page experiences.
• Coordinate landing page strategy, A/B testing, and CRO initiatives with UX/UI and product teams.
• Build and maintain reporting dashboards using GA4, Looker Studio, HubSpot, and related analytics platforms.
• Deliver weekly performance updates and strategic reporting to leadership teams.

Skills

Analytical thinking

Campaign management

Cross-functional collaboration

Communication skills

Creative problem solving

Tools

Google Ads

Looker Studio

GA4

HubSpot

Salesforce

Job description

ConsumerDirect in Irvine, CA is seeking a performance-driven B2B Paid Ads Specialist to own paid acquisition strategy and execution across our growing portfolio of B2B brands. You will manage campaigns end-to-end across multiple audiences and products, collaborating with marketing, product, sales, compliance, and creative teams.

The ideal candidate brings 4+ years of hands-on paid acquisition experience, experience managing $1M+ yearly ad spend, and strong proficiency with Google Ads, GA4,