B2B Fintech SEO Content Lead

Feathery

United States

Remote

USD 100,000 - 120,000

Full time

12 days ago

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Benefits offered by this job

Equity

Health/dental/vision

Unlimited PTO

Remote US + Toronto

Snacks & lunches

Supportive team

Offsite

Job summary

Feathery is seeking an experienced SEO Content Marketer to own the SEO and B2B content strategy, with a focus on insurance and wealth management. The role blends high-caliber writing with technical SEO to build credible, competing content that resonates with sophisticated buyers.

You will research topics, craft pillar and use-case pages, and publish in Webflow, collaborating with product and GTM teams to drive organic growth and pipeline. Remote in the US; Toronto hybrid option may be available.

Qualifications

5+ years of experience across SEO strategy, content writing, and B2B content marketing.
Experience in B2B fintech or InsurTech/WealthTech is preferred.
Portfolio of B2B content (blogs, whitepapers, case studies).
Experience owning end-to-end SEO from strategy to measurement.
Strong understanding of B2B buyer journeys and organic growth.
Ability to explain complex, regulated topics clearly.
Hands-on with content publication and performance analysis.

Responsibilities

Own Feathery’s SEO and B2B content marketing strategy across insurance and wealth management.
Research trends, pain points, buyer needs, and search intent.
Develop, write, and publish high-quality marketing content.
Translate complex topics into credible content for B2B buyers.
Own on-page, technical SEO, site structure, and internal linking.
Own off-page SEO and digital PR to build authority.
Publish content in Webflow and coordinate with product/go-to-market teams.
Track rankings, traffic, engagement, AI visibility, and pipeline.