SEO Content Lead — Fintech/Insurtech (Remote)

Content Creators; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

equity

Health, dental, and vision coverage

Unlimited PTO

Remote in US

Downtown Toronto office for Canadian 

Office snacks and lunches

Supportive, growth‑oriented team

Company offsite

Job summary

Feathery is seeking an experienced SEO content marketer to own and execute our SEO and B2B content strategy across insurance and wealth management. You will research trends, define priorities, and craft content that resonates with sophisticated financial services buyers.

This hands-on role requires writing, publishing, and measuring performance, with collaboration across product, marketing, and GTM teams to turn engagement into pipeline.

Qualifications

• 5+ years of experience across SEO strategy, content writing, and B2B content marketing.
• B2B fintech content writing experience; InsurTech or WealthTech experience strongly preferred.
• A writing portfolio with B2B content you've personally written, such as blogs, whitepapers, case studies, thought leadership, and long-form articles.
• Experience owning SEO end-to-end, from strategy and prioritization through execution and measurement, including keyword and intent research, on-page optimization, content structure, internal linking, and technical SEO.
• Strong understanding of B2B buyer journeys and how content drives organic growth and pipeline.
• Ability to explain complex, technical, or regulated subject matter clearly and credibly.
• Ability to independently take content from research and writing through optimization, publication, and performance analysis.
• Comfortable with tools like Ahrefs, Google Search Console, Screaming Frog, AI visibility and analytics platforms; data-driven in measuring performance and making decisions.
• Hands-on experience building and shipping marketing pages in Webflow.
• Experience with AI-driven SEO and answer-based search.

Responsibilities

• Own Feathery's SEO and B2B content marketing strategy across insurance and wealth management.
• Research industry trends, customer pain points, buyer needs, and search intent to identify high-value content opportunities.
• Develop, write, and publish high-quality marketing content: thought leadership, pillar pages, solution and use-case pages, comparison content, and blog posts.
• Translate complex insurance and financial services topics into clear, credible content for sophisticated B2B buyers.
• Become Feathery's go-to expert for creating content across insurance and wealth, shaping a distinctive point of view and voice for our content.
• Own on-page and technical SEO, including content optimization, site structure, and internal linking, to improve search performance, organic traffic, and conversion.
• Own off-page SEO and digital PR initiatives to build authority and organic visibility.
• Partner with product, design, and go-to-market to ground content in real customer workflows and turn engagement into pipeline.
• Help shape how Feathery shows up in AI-driven and answer-based search as the channel evolves.
• Track performance across rankings, traffic, engagement, AI visibility, conversion, and pipeline, and use those results to sharpen strategy over time.
• Manage and publish content and marketing pages in Webflow.

Skills

SEO strategy

B2B content marketing

Content writing

Webflow

Screaming Frog

Ahrefs

Tools

Webflow

Screaming Frog

Ahrefs

Google Search Console

Job description

Feathery is seeking an experienced SEO content marketer to own and execute our SEO and B2B content strategy across insurance and wealth management. You will research trends, define priorities, and craft content that resonates with sophisticated financial services buyers.

This hands-on role requires writing, publishing, and measuring performance, with collaboration across product, marketing, and GTM teams to turn engagement into pipeline.