Fintech & Insurance SEO Content Strategist

Feathery; Northern (KY); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Equity

Health, dental, and vision coverage

Unlimited PTO

Remote in US

Job summary

Feathery seeks an experienced SEO content marketer to own the company’s SEO strategy and execution across insurance and wealth management. You’ll write, publish, and measure performance, shaping a distinctive voice for our content and aligning it with product and GTM goals.

You’ll work hands-on with founders and cross-functional teams to translate complex regulatory workflows into authoritative content, driving organic growth and pipeline.

Qualifications

• 5+ years of experience across SEO strategy, content writing, and B2B content marketing.
• B2B fintech content writing experience; InsurTech or WealthTech preferred.
• A portfolio with B2B content you authored (blogs, whitepapers, case studies).
• Experience owning SEO end-to-end: keyword research, on-page optimization, internal linking, and technical SEO.
• Strong understanding of B2B buyer journeys and how content drives organic growth.

Responsibilities

• Own Feathery's SEO and B2B content marketing strategy across insurance and wealth management.
• Research industry trends, pain points, buyer needs, and search intent for high-value content.
• Develop, write, and publish thought leadership, pillar pages, use-case pages, and blogs.
• Translate complex insurance topics into clear, credible content for B2B buyers.
• Be the go-to expert for content across insurance and wealth sectors.

Skills

SEO strategy

B2B writing

Content marketing

Webflow

Technical SEO

AI-driven SEO

Analytics & reporting

Tools

Ahrefs

Google Search Console

Screaming Frog

Webflow

Job description

Feathery seeks an experienced SEO content marketer to own the company’s SEO strategy and execution across insurance and wealth management. You’ll write, publish, and measure performance, shaping a distinctive voice for our content and aligning it with product and GTM goals.

You’ll work hands-on with founders and cross-functional teams to translate complex regulatory workflows into authoritative content, driving organic growth and pipeline.