B2B Digital Marketing Lead: SEO, Paid Media, Content

Centra Funding, LLC; Plano (TX); On-site; USD 75,000 - 115,000; Full time

Job summary

Centra Funding, LLC is seeking a Digital Marketing Manager to support and coordinate the execution of our growing marketing strategy. Reporting to the VP of Marketing, this role will manage day-to-day digital marketing initiatives across the website, SEO, paid media, email marketing, content, social media, lead generation, vendor and broker marketing, and marketing operations.

The ideal candidate understands digital marketing metrics, coordinates agencies and vendors, and keeps initiatives

Qualifications

• 4+ years of digital marketing experience, preferably in a B2B environment.
• Strong understanding of SEO, paid media, website marketing, email marketing, content, social media, and lead generation.
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Experience managing outside agencies, developers, freelancers, consultants, or marketing vendors.
• Experience coordinating website and digital marketing projects.
• Understanding of campaign tracking, lead generation, marketing attribution, and how digital channels support the sales process.
• Experience with CRM, marketing automation, or project management platforms.
• Strong written and verbal communication skills and the ability to move projects forward independently.
• Comfortable using AI and emerging marketing tools to improve efficiency, research, content development, and campaign execution.

Responsibilities

• Manage and coordinate website updates, landing pages, vendor and broker pages, forms, calculators, and other digital initiatives.
• Oversee SEO efforts and coordinate with outside partners supporting content, technical SEO, backlinks, and optimization.
• Maintain a strong understanding of paid media and work with outside agencies or consultants managing Google Ads and other campaigns.
• Review campaign performance, lead quality, budgets, and results, and identify opportunities for improvement.
• Coordinate email campaigns, newsletters, audience segmentation, and marketing automation for vendor, broker, customer, and prospect audiences.
• Support lead generation efforts and help ensure marketing sources, UTMs, campaign attribution, and lead handoffs are properly maintained.
• Manage content marketing, including blogs, website content, industry pages, educational resources, and campaign content.
• Coordinate organic social media content and campaign execution.
• Support vendor and broker marketing initiatives, including landing pages, campaigns, co-branded materials, publication/association advertising, and sales support.
• Coordinate marketing needs for trade shows, conferences, broker associations, vendor events, and other industry programs.
• Create or update basic marketing assets and collateral using tools such as Canva or Adobe, and coordinate outside creative resources for larger projects.
• Work with developers, agencies, freelancers, technology partners, Sales, and IT to keep marketing projects moving forward.
• Review marketing performance and provide clear reporting, insights, and recommendations to the VP of Marketing.
• Maintain and update marketing collateral, digital assets, broker and vendor materials, and other sales support resources as needed.

Skills

Digital marketing

SEO

Paid media

Email marketing

Content marketing

Lead generation

Marketing automation

Project management

Vendor management

CRM

Education

Bachelor's degree in Marketing or related field

Tools

WordPress CMS

Google Analytics

Canva

Adobe Creative Suite

HubSpot

Salesforce

Job description

Centra Funding, LLC is seeking a Digital Marketing Manager to support and coordinate the execution of our growing marketing strategy. Reporting to the VP of Marketing, this role will manage day-to-day digital marketing initiatives across the website, SEO, paid media, email marketing, content, social media, lead generation, vendor and broker marketing, and marketing operations.

The ideal candidate understands digital marketing metrics, coordinates agencies and vendors, and keeps initiatives