B2B Digital Marketing & Communications Lead (Remote)

Arxada; Morristown (NJ); On-site; USD 70,000 - 90,000; Full time

Job summary

Arxada is seeking a Marketing Communications and Digital Specialist to lead digital campaigns, marketing automation workflows, and lead routing across global markets. You'll collaborate with regional teams to ensure accurate data, leads are nurtured, and campaigns generate measurable growth.

The role includes event promotion, content management in WordPress/AEM, CRM integration, and performance dashboards. Fluent English is required; German is preferred.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 3+ years in B2B marketing.
• Experience with events and trade shows, webinars, and customer events.
• Hands-on with marketing automation platforms (HubSpot, Marketo, Eloqua or similar).
• CMS experience with WordPress; AEM preferred.
• Certifications in HubSpot and/or Google Ads are a plus.
• Familiarity with AI-powered marketing tools is preferred.
• Fluent English; German is a plus.

Responsibilities

• Lead the execution and optimization of digital marketing campaigns and marketing automation workflows.
• Drive event promotion, product launches, and lead generation initiatives.
• Manage lead routing, campaign tracking, attribution, audience segmentation, and CRM integration.
• Analyze campaign performance and deliver actionable insights via dashboards and reports.
• Coordinate trade shows, webinars, conferences, and customer events, with pre- and post-event lead follow-up.
• Collaborate with cross-functional teams, agencies, and partners to ensure effective campaign execution.

Skills

Digital marketing

Marketing automation

Campaign performance

Lead routing

CRM integration

WordPress

Adobe Experience Manager

HubSpot

Marketo

Google Ads

Data analytics

Fluent English

German (preferred)

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Marketo

Eloqua

WordPress

Adobe Experience Manager (AEM)

Job description

Arxada is seeking a Marketing Communications and Digital Specialist to lead digital campaigns, marketing automation workflows, and lead routing across global markets. You'll collaborate with regional teams to ensure accurate data, leads are nurtured, and campaigns generate measurable growth.

The role includes event promotion, content management in WordPress/AEM, CRM integration, and performance dashboards. Fluent English is required; German is preferred.