B2B Demand Gen Lead: Multi-Channel & Data-Driven

Pogo Technologies, Inc.; Oregon; Hybrid; USD 80,000 - 130,000; Full time

Job summary

Pogo Technologies, Inc. is seeking a Demand Gen Marketer to own B2B paid acquisition. You will manage paid channels across digital and offline media, and influence targeting, creative, and full-funnel optimization. 

You will work with product, marketing, and sales to drive pipeline, measure CAC/ROAS, and iterate campaigns with rigor. A fast-growing SaaS environment and ownership mindset are essential.

Qualifications

• 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend.
• Experience running multiple paid channels (LinkedIn, Meta, and beyond).
• Data-driven with CAC, ROAS, pipeline attribution.
• Experience in a fast-growing organization with ownership.
• Bonus: experience with AI tools in marketing workflows; out-of-home, billboard, or direct mail experience; targeting data buyers.

Responsibilities

• Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels
• Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment
• Contribute to channel and budget strategy alongside the team - test, scale, and cut
• Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution
• Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization
• Test, iterate, and scale what works

Skills

B2B paid acquisition

SaaS marketing

Data-driven decision making

Channel diversification

AI marketing tools

Tools

LinkedIn Ads

Meta Ads

Direct Mail

Job description

Pogo Technologies, Inc. is seeking a Demand Gen Marketer to own B2B paid acquisition. You will manage paid channels across digital and offline media, and influence targeting, creative, and full-funnel optimization. 

You will work with product, marketing, and sales to drive pipeline, measure CAC/ROAS, and iterate campaigns with rigor. A fast-growing SaaS environment and ownership mindset are essential.