B2B Demand Gen Architect — Paid Acquisition, Flexible Hours

Warmada; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Pogo seeks a Demand Gen Marketer to own B2B paid acquisition across digital and offline channels, driving high-value pipeline. You will shape targeting, optimize spend, and collaborate across marketing, sales, and design to accelerate growth.

You will test unconventional channels like out-of-home and direct mail, while maintaining rigorous measurement of CAC, ROAS, and attribution. Ownership plus a fast-growing environment awaits.

Qualifications

• 3–6 years of B2B paid acquisition experience at a SaaS company.
• Experience across multiple paid channels including LinkedIn and Meta.
• Ability to base decisions on data: CAC, ROAS, pipeline attribution.
• Experience working in a fast-growing organization with ownership.
• Bonus: familiarity with AI tools in marketing workflows; DOOH/out-of-home or direct mail experience; experience marketing to data/insights buyers, market researchers, or brand teams.

Responsibilities

• Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels.
• Get creative with targeting—geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays.
• Contribute to channel and budget strategy alongside the team—test, scale, and cut.
• Apply analytical rigor to every spend decision—CAC, ROAS, pipeline contribution, attribution.
• Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization.
• Test, iterate, and scale what works.

Skills

B2B paid acquisition

Paid social channels

Data-driven decisions

Targeting and segmentation

Campaign optimization

Tools

LinkedIn Ads

Meta Ads

Direct Mail

Billboards

Out-of-Home Advertising

Attribution Modeling

Job description

Pogo seeks a Demand Gen Marketer to own B2B paid acquisition across digital and offline channels, driving high-value pipeline. You will shape targeting, optimize spend, and collaborate across marketing, sales, and design to accelerate growth.

You will test unconventional channels like out-of-home and direct mail, while maintaining rigorous measurement of CAC, ROAS, and attribution. Ownership plus a fast-growing environment awaits.