B2B Customer Insights Manager — Global Impact

3M Company; Maplewood (MN); On-site; USD 165,000 - 201,000; Full time

Job summary

3M Company is seeking a Manager, B2B Customer Insights in Maplewood, MN. This role leads research shaping how 3M understands business customers—from needs to brand, pricing, and experience. You will own surveys end-to-end and translate findings into executive-ready recommendations.

You’ll collaborate with global teams, manage budgets and timelines, and build reusable insight capabilities within the CoE to influence commercial actions.

Qualifications

• Bachelor’s degree or higher in marketing research, business, social science or equivalent.
• Seven (7) years of experience in market research, customer insights, voice-of-customer, or customer experience.
• Seven (7) years of experience designing complex quantitative surveys for industrial or technical audiences.
• Seven (7) years of proven ability to lead qualitative research with buyers, specifiers, or technical decision-makers.

Responsibilities

• Design and own complex quantitative surveys end-to-end for B2B audiences; QA and field quality; coach others on survey design.
• Lead qualitative research with B2B buyers and decision-makers; design interview guides; build qualitative storylines.
• Design sampling and field strategies; document populations, non-response, and implications for interpretation.
• Translate business questions into executive-ready recommendations across surveys and CX data; present to senior stakeholders.
• Manage end-to-end project delivery: scope, budget, timelines, vendors, and quality gates.

Skills

Market research

Customer insights

Research design

Executive storytelling

Stakeholder collaboration

Leadership

Mentoring

Education

Bachelor’s degree in marketing research, business, or social science

Tools

Qualtrics

Medallia

Sprinklr

Job description

3M Company is seeking a Manager, B2B Customer Insights in Maplewood, MN. This role leads research shaping how 3M understands business customers—from needs to brand, pricing, and experience. You will own surveys end-to-end and translate findings into executive-ready recommendations.

You’ll collaborate with global teams, manage budgets and timelines, and build reusable insight capabilities within the CoE to influence commercial actions.