Content Manager - B2B Content Marketing

Powersecure-Inc.; Durham (NC); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

401(k) plan

Paid time off

Flexible spending account

Wellness program

Employee referral program

Tuition reimbursement

Job summary

PowerSecure is seeking a Content Manager to lead B2B content across blogs, videos, emails, and social media for our energy solutions business. You will develop full-funnel content strategies, collaborate with engineering and product teams, and ensure campaigns are integrated across traditional and digital channels.

The ideal candidate has 5+ years in B2B content marketing, proficiency with HubSpot and Salesforce, and a track record of delivering measurable content programs.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or related field.
• Minimum of 5 years of experience in B2B content marketing.
• Experience building productive working relationships with engineering, architecture, and other technical teams.
• Proven track record of developing and executing successful digital content strategies.
• Proficient in using HubSpot and Salesforce for content management and marketing automation.
• Experience in producing web and podcasts including proficiency in Adobe Premiere or other editing tools.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Ability to conduct interviews with technical staff and executives to extract valuable insights.
• Creative problem-solver with strong analytical skills to make data-driven decisions.
• Experience working with external vendors and agencies managing marketing materials.
• Curiosity driven with a willingness to learn about the energy industry and mechanical infrastructure.

Responsibilities

• Implement a full funnel, omnichannel content marketing strategy.
• Craft and manage a diverse range of content, including blogs, white papers, eBooks, data reports, and other published materials.
• Create content distribution plans to maximize reach and engagement.
• Analyze content performance metrics and make data-driven decisions to optimize strategies.

Skills

B2B content marketing

Content distribution planning

Metrics analysis

HubSpot

Salesforce

Adobe Premiere

Interviews with technical staff

Cross-functional collaboration

Project management

Strong written and verbalcommunication

Energy industry knowledge

Education

Bachelor's degree in marketing, communications, journalism, or related field

Tools

HubSpot

Salesforce

Adobe Premiere

Job description

The Content Manager will be responsible for creating and managing a variety of content across multiple formats including video, emails, social media posts, blog posts, case studies, eBooks, sales whitepapers, and more. The ideal candidate will have extensive experience in B2B content development, content distribution planning, and metrics analysis to guide decision-making. Familiarity with HubSpot and Salesforce is essential, as is the ability to support the creation and execution of fully integrated campaigns across traditional and digital channels. Experience in the energy industry is preferred.

Minimum Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• Minimum of 5 years of experience in B2B content marketing.
• Experience building productive working relationships with engineering, architecture, and other technical teams.
• Proven track record of developing and executing successful digital content strategies.
• Proficient in using HubSpot and Salesforce for content management and marketing automation.
• Experience in producing web and podcasts including proficiency in Adobe Premiere or other editing tools.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Ability to conduct interviews with technical staff and executives to extract valuable insights.
• Creative problem-solver with strong analytical skills to make data-driven decisions.
• Experience working with external vendors and agencies managing marketing materials.
• Curiosity driven with a willingness to learn about the energy industry and mechanical infrastructure.

Job Duties and Responsibilities:

• Implement a full funnel, omnichannel content marketing strategy.
• Craft and manage a diverse range of content, including blogs, white papers, eBooks, data reports, and other published materials.
• Create content distribution plans to maximize reach and engagement.
• Analyze content performance metrics and make data-driven decisions to optimize strategies.

Content Creation and Management:

• Conduct customer and technical staff interviews to produce multimedia content packages.
• Maintain brand voice and standards.
• Draft and produce both longform and digestible video content.
• Work with web team on content management of the website.
• Coordinate quarterly marketing strategies with internal and external stakeholders.

Campaign and Project Management:

• Help identify new marketing channel opportunities and create content tailored for these platforms.
• Manage brand marketing tasks and collateral updates, especially during ongoing rebranding efforts.
• Help run fully integrated marketing campaigns covering both traditional and digital channels.

Working Conditions:

• This position is hybrid.
• Occasional travel may be required for training or meetings.
• Must be able to work flexible hours to accommodate different time zones (Central/Eastern/Mountain/Pacific), if necessary.
• Be flexible for after-hours tasks, as needed.

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Management reserves the right to assign or reassign duties and responsibilities at any time, based on business needs.

About Us

PowerSecure, a Southern Company subsidiary, is a leading provider of innovative energy solutions to electric utilities and their industrial, institutional, and commercial customers.

Join Our Power Team!

We invest in high-value and cost-effective benefits for our employees. Our benefits package includes:

• Medical, dental, vision and life insurance coverage
• Competitive pay and a matching 401 (k) plan
• Vacation, Company Holidays, Paid Time Off (PTO- personal and sick days)
• Flexible spending accounts/Health savings account
• Wellness Incentive Programs
• Employee Referral Program
• Tuition Reimbursement

PowerSecure is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.