Omnichannel B2B Content Strategist

PowerSecure Brand; Durham (NC); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision and life保险

401(k) with company match

Vacation and PTO

Flexible spending accounts / Health S<

Wellness Incentive Programs

Employee Referral Program

Tuition Reimbursement

Job summary

PowerSecure is seeking a Content Manager to create and manage content across blogs, white papers, eBooks, videos, emails, and social media. You will own an omnichannel strategy and influence campaigns with data-driven decisions.

The ideal candidate has 5+ years in B2B content marketing, strong HubSpot and Salesforce skills, and the ability to collaborate with engineering and marketing teams in the energy sector.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or related field.
• Minimum of 5 years of experience in B2B content marketing.
• Experience building productive working relationships with engineering, architecture, and other technical teams.
• Proven track record of developing and executing successful digital content strategies.
• Proficient in using HubSpot and Salesforce for content management and marketing automation.
• Experience in producing web and podcasts including proficiency in Adobe Premiere or other editing tools.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Ability to conduct interviews with technical staff and executives to extract valuable insights.
• Creative problem-solver with strong analytical skills to make data-driven decisions.
• Experience working with external vendors and agencies managing marketing materials.
• Curiosity driven with a willingness to learn about the energy industry and mechanical infrastructure.

Responsibilities

• Implement a full funnel, omnichannel content marketing strategy.
• Craft and manage a diverse range of content, including blogs, white papers, eBooks, data reports, and other published materials.
• Create content distribution plans to maximize reach and engagement.
• Analyze content performance metrics and make data-driven decisions to optimize strategies.

Skills

B2B content marketing

HubSpot

Salesforce

Video editing

Project management

Written & verbal communication

Interviewing technical staff

Data-driven decisions

Vendor management

Education

Bachelor’s degree in marketing/communications/journalism

Tools

Adobe Premiere Pro

Job description

PowerSecure is seeking a Content Manager to create and manage content across blogs, white papers, eBooks, videos, emails, and social media. You will own an omnichannel strategy and influence campaigns with data-driven decisions.

The ideal candidate has 5+ years in B2B content marketing, strong HubSpot and Salesforce skills, and the ability to collaborate with engineering and marketing teams in the energy sector.