B2B Content Marketing Strategist | AI & SEO Focus

Fishman PR; Chicago (IL); Presencial; USD 90.000 - 120.000; Jornada completa

Descripción de la vacante

Fishman PR in Chicago is hiring a Content marketing strategist to plan, develop, and execute high-level B2B content initiatives for multiple clients focused on franchise development. You will guide strategy, oversee calendars, and apply SEO, GEO, and AI visibility practices to content across social, email, and web channels.

The role is client-facing, requiring strong writing, analytics, and collaborative leadership to deliver integrated campaigns that align with client goals and industry trends.

Formación

• Bachelor's degree in Marketing, Communications, or related field.
• Significant experience in content marketing management with proven success.
• Deep knowledge of content marketing principles, storytelling, and brand consistency.
• Expert writing and editing skills with attention to detail.
• Proficiency in SEO & GEO and content optimization techniques.

Responsabilidades

• Develop and oversee a comprehensive content strategy that supports client objectives.
• Conduct in-depth research into target audiences and industry trends.
• Manage a content calendar for timely, high-quality content delivery across platforms.
• Lead collaboration with team members to produce integrated content.
• Implement SEO & GEO best practices to enhance visibility.
• Analyze content performance using analytics tools for optimization.
• Manage delivery of client-facing deliverables including publishing updates across channels.
• Define and track KPIs for social media, email marketing, and website analytics.

Conocimientos

Content strategy

Storytelling

SEO & GEO

Analytics & KPIs

Client-facing communication

Team leadership

Educación

Bachelor's degree in Marketing, Communications, or related field

Herramientas

Canva

Adobe Creative Suite

Photoshop

HubSpot

FranConnect

Descripción del empleo

Fishman PR in Chicago is hiring a Content marketing strategist to plan, develop, and execute high-level B2B content initiatives for multiple clients focused on franchise development. You will guide strategy, oversee calendars, and apply SEO, GEO, and AI visibility practices to content across social, email, and web channels.

The role is client-facing, requiring strong writing, analytics, and collaborative leadership to deliver integrated campaigns that align with client goals and industry trends.