B2B Content Creator: Industrial Stairs & Solutions

Laitram LLC; Harahan (LA); On-site; USD 55,000 - 75,000; Full time

Job summary

Lapeyre Stair is seeking a B2B Content Creator to grow brand awareness and demand for our industrial stairs, platforms, and access solutions, with a strong focus on social media management, content development, and short-form video.

You’ll work with Marketing Manager to own our social presence from planning through publishing, creating engaging, channel-specific content that supports brand awareness, engagement, and lead generation.

Qualifications

• Bachelor’s degree or higher in Marketing, Communications, or related field.
• Strong portfolio of marketing assets.
• Excellent storytelling and visual communication skills.
• Ability to translate complex concepts into clear messaging.
• Experience with B2B or manufacturing industry is a plus.

Responsibilities

• Understand target customers, markets, and competitive dynamics through research.
• Lead discussions on product value propositions.
• Translate complex concepts into clear messaging.
• Lay out marketing literature and graphics from templates.
• Create storyboards and concepts for video projects.
• Present work to leadership with clear rationale.
• Use data to inform messaging and optimize results.
• Manage multiple projects with deadlines.

Skills

Creative storytelling

Social media management

Video production

Brand awareness

Content strategy

Education

Bachelor’s degree in Marketing, Communications, Film & Video Production, Journalism or Graphic Design

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Job description

Lapeyre Stair is seeking a B2B Content Creator to grow brand awareness and demand for our industrial stairs, platforms, and access solutions, with a strong focus on social media management, content development, and short-form video.

You’ll work with Marketing Manager to own our social presence from planning through publishing, creating engaging, channel-specific content that supports brand awareness, engagement, and lead generation.