B2B Content Creator

Laitram LLC; Harahan (LA); On-site; USD 55,000 - 75,000; Full time

Job summary

Lapeyre Stair is seeking a B2B Content Creator to grow brand awareness and demand for our industrial stairs, platforms, and access solutions, with a strong focus on social media management, content development, and short-form video.

You’ll work with Marketing Manager to own our social presence from planning through publishing, creating engaging, channel-specific content that supports brand awareness, engagement, and lead generation.

Qualifications

• Bachelor’s degree or higher in Marketing, Communications, or related field.
• Strong portfolio of marketing assets.
• Excellent storytelling and visual communication skills.
• Ability to translate complex concepts into clear messaging.
• Experience with B2B or manufacturing industry is a plus.

Responsibilities

• Understand target customers, markets, and competitive dynamics through research.
• Lead discussions on product value propositions.
• Translate complex concepts into clear messaging.
• Lay out marketing literature and graphics from templates.
• Create storyboards and concepts for video projects.
• Present work to leadership with clear rationale.
• Use data to inform messaging and optimize results.
• Manage multiple projects with deadlines.

Skills

Creative storytelling

Social media management

Video production

Brand awareness

Content strategy

Education

Bachelor’s degree in Marketing, Communications, Film & Video Production, Journalism or Graphic Design

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Job description

Lapeyre Stair is seeking a B2B Content Creator to grow brand awareness and demand for our industrial stair, platform, and access solutions, with a strong focus on social media management, content development, and short-form video. As a leading manufacturer of metal stairs, work platforms, and OSHA-compliant access products, we serve fabricators, contractors, specifiers, and end users nationwide. In this role, you’ll work closely with the Marketing Manager to own our social presence from planning through publishing, creating engaging, channel-specific content that supports brand awareness, engagement, and lead generation while contributing to broader efforts across SEO, paid media, email, and CRM. This position partners closely with sales, engineering, and our in-house marketing team to bring technical products and services to life through compelling storytelling.

Responsibilities

• Immerse yourself in understanding global target customers, industry landscapes, applications, and competitive dynamics via on-site visits and comprehensive market research
• Lead exploratory discussions on product and company value propositions
• Simplify complex concepts into clear and impactful language
• Work from design templates to lay out marketing literature and graphics
• Provide creative concepts and story boarding for video projects
• Present work to leadership and commercial teams with confidence, clarity, and sound rationale
• Apply data and insights to inform messaging and optimize results
• Work with project managers to ensure deadlines are met, with the ability to manage multiple assignments simultaneously

Requirements

• Bachelor’s degree in Marketing, Communications, Film and Video Production, Journalism or Graphic Design
• A high‑quality portfolio demonstrating experience writing and producing a wide range of marketing assets
• Strong creative and storytelling abilities, with a keen eye for aesthetics and attention to detail
• Skilled at asking questions that uncover the root cause and biggest opportunities
• Ability to effectively communicate information and complex ideas via imagery, video, and text
• Excellent interpersonal skills with the ability to interact with department members as well as engineers and senior leaders
• Travel up to 10% to customer sites and industry trade shows, more possible if interested
• Desired: Proficient in Adobe InDesign, Illustrator and Photoshop
• Desired: Experience with B2B or manufacturing industry