B2B Brand & Content Strategist

Zero Zone; North Prairie (WI); On-site; USD 90,000 - 95,000; Full time

Job summary

Zero Zone in North Prairie, WI seeks a strategic Content & Brand Manager to elevate our brand and expand industry visibility. You will shape messaging, lead content strategy, and coordinate campaigns across channels to drive growth.

You will partner with product, engineering, sales, and service to translate technical expertise into customer‑focused messaging. Occasional travel to events/tradeshows is expected; direct reports include 2–3 team members.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 4+ years in B2B marketing, brand management, communications, or content strategy.
• Ability to develop brand positioning, messaging, and awareness strategies for complex products or markets.
• Strong writing, storytelling, and communication skills with the ability to translate technical information into customer‑facing messaging.
• Ability to manage priorities and influence cross‑functional teams using performance insights.

Responsibilities

• Define and strengthen Zero Zone’s brand position across key markets and audiences.
• Develop messaging frameworks that clearly communicate Zero Zone’s value proposition and differentiation.
• Guide content strategy and thought leadership across email, website, webinars, events, and paid media.
• Lead communications for trade media, industry associations, and executive visibility.
• Shape digital presence across website, social, and email campaigns.
• Develop events and tradeshow strategies to increase awareness and engagement.

Skills

Brand strategy

Storytelling

Cross-functional collaboration

Performance insights

Education

Bachelor’s degree in marketing/communications/business

Tools

HubSpot

CRM

Website analytics

Job description

Zero Zone in North Prairie, WI seeks a strategic Content & Brand Manager to elevate our brand and expand industry visibility. You will shape messaging, lead content strategy, and coordinate campaigns across channels to drive growth.

You will partner with product, engineering, sales, and service to translate technical expertise into customer‑focused messaging. Occasional travel to events/tradeshows is expected; direct reports include 2–3 team members.