B2B Brand & Content Leader

Zero Zone, Inc.; North Prairie (WI); On-site; USD 90,000 - 95,000; Full time

Benefits offered by this job

Vacation and Personal Hours

Comprehensive Benefits Package

401k and Profit Sharing

10 Paid Holidays

Flexible Schedules

Casual Dress Code

Wellness Programs

Steel Toe Reimbursement

Employee Engagement Programs

Home Computer Reimbursement

Job summary

Zero Zone, Inc. designs and manufactures refrigerated display cases and sustainable refrigeration systems. We seek a strategic marketing professional to elevate brand visibility and customer engagement.

The Content & Brand Manager will lead strategies for brand leadership, communications, and market positioning to support long-term growth. Responsibilities include defining content strategy, guiding thought leadership, and collaborating with product, engineering, sales, and service teams to

Qualifications

• Bachelor's degree required in marketing, communications, business, or related field.
• 4+ years in B2B marketing, brand management, communications, or content strategy.
• Strong writing and storytelling with ability to translate technical info into customer messaging.

Responsibilities

• Define and strengthen Zero Zone’s brand position across markets and audiences.
• Develop messaging frameworks communicating Zero Zone’s value and differentiation.
• Ensure brand consistency across campaigns, events, and communications.
• Set annual content strategy to boost awareness, credibility, and engagement.
• Guide thought leadership across email, website, webinars, events, paid media, and industry comms.
• Collaborate with product, engineering, sales, and service to translate tech details into customer messaging.
• Lead communications for trade media, industry associations, and executive visibility.
• Shape digital brand presence across website, social, email, and campaigns.
• Develop events and tradeshow strategies to raise awareness and engagement.
• Support customer visits, facility tours, presentations, and speaking opportunities.
• Other duties as identified by Marketing; travel for occasional events.

Education

Bachelor’s degree in marketing, communications, business, or a related field

Job description

Zero Zone, Inc. designs and manufactures refrigerated display cases and sustainable refrigeration systems. We seek a strategic marketing professional to elevate brand visibility and customer engagement.

The Content & Brand Manager will lead strategies for brand leadership, communications, and market positioning to support long-term growth. Responsibilities include defining content strategy, guiding thought leadership, and collaborating with product, engineering, sales, and service teams to