Brand Awareness & Content Manager

Zero Zone; North Prairie (WI); On-site; USD 90,000 - 95,000; Full time

Job summary

Zero Zone in North Prairie, WI seeks a strategic Content & Brand Manager to elevate our brand and expand industry visibility. You will shape messaging, lead content strategy, and coordinate campaigns across channels to drive growth.

You will partner with product, engineering, sales, and service to translate technical expertise into customer‑focused messaging. Occasional travel to events/tradeshows is expected; direct reports include 2–3 team members.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 4+ years in B2B marketing, brand management, communications, or content strategy.
• Ability to develop brand positioning, messaging, and awareness strategies for complex products or markets.
• Strong writing, storytelling, and communication skills with the ability to translate technical information into customer‑facing messaging.
• Ability to manage priorities and influence cross‑functional teams using performance insights.

Responsibilities

• Define and strengthen Zero Zone’s brand position across key markets and audiences.
• Develop messaging frameworks that clearly communicate Zero Zone’s value proposition and differentiation.
• Guide content strategy and thought leadership across email, website, webinars, events, and paid media.
• Lead communications for trade media, industry associations, and executive visibility.
• Shape digital presence across website, social, and email campaigns.
• Develop events and tradeshow strategies to increase awareness and engagement.

Skills

Brand strategy

Storytelling

Cross-functional collaboration

Performance insights

Education

Bachelor’s degree in marketing/communications/business

Tools

HubSpot

CRM

Website analytics

Job description

Job Location: ZZI North Prairie - North Prairie, WI 53153

Position Type: Full Time

Salary Range: $90,000.00 - $95,000.00

Travel Percentage: Occasional

What Are We Like?

At Zero Zone, you will be a valued member of the Zero Zone team, able to take ownership of your own career path. We believe in hard work, teamwork, collaboration, and respect, and we have grown through dedication to our Purpose: “Preserving customer valuables through refrigeration.” For over 60 years, we have been a leader in refrigeration, and our people are well known for exceptional customer service. We also believe we are the COOLEST coworkers (pun intended)! This is an opportunity for you to make a difference in the refrigeration industry with one of the top leading manufacturers in the country! Come grow with us!

What Can We Offer You?

• Vacation and Personal Hours (after only 30 days!)
• Competitive Wages
• Comprehensive Benefits Package (medical, dental, vision, life insurance, STD, LTD, AD&D, HSA/FSA, EAP)
• 401k and Profit Sharing
• 10 Paid Holidays
• Flexible Schedules
• Casual Dress Code
• Wellness Programs and Incentives
• Steel Toe Reimbursement
• Employee Engagement Programs
• One-time Home Computer Reimbursement
• And more!

What Will You Do?

At Zero Zone, we design and manufacture industry-leading refrigerated display cases and sustainable refrigeration systems that help food retailers operate more efficiently while reducing environmental impact. As we continue to grow, we're looking for a strategic and creative marketing professional to help elevate our brand, expand industry visibility, and strengthen customer engagement.

The Content & Brand Manager will shape and lead strategies that elevate Zero Zone’s visibility, strengthen market positioning, and build preference among customers, partners, consultants, and industry influencers. This role focuses on brand leadership, thought leadership, strategic communications, content direction, events strategy, and performance insights that support long-term business growth.

Strategic Responsibilities Include

Brand Leadership

• Define and strengthen Zero Zone’s brand position across key markets and audiences.
• Develop messaging frameworks that clearly communicate Zero Zone’s value proposition and differentiation.
• Ensure brand consistency and relevance across customer touchpoints, campaigns, events, and communications.

Brand & Thought Leadership

• Set the annual content strategy to support awareness, credibility, and customer engagement.
• Guide thought leadership themes across email, website, webinars, events, paid media, and industry communications.
• Partner with product, engineering, sales, and service teams to translate technical expertise into customer-relevant messaging.

Public Relations & Communications

• Lead the communications strategy for trade media, industry associations, company announcements, and executive visibility.
• Identify opportunities for industry recognition, speaking engagements, awards, and public relations visibility.
• Shape clear, consistent messaging for internal and external audiences.

Digital Brand Presence

• Guide Zero Zone’s digital brand presence across website, organic social, email, and awareness campaigns.
• Partner with internal and external resources to strengthen audience growth, engagement, and brand visibility.
• Use digital performance insights to refine awareness strategies and improve market reach.

Tradeshows & Events

• Develop events and tradeshow strategies that increase awareness, strengthen customer engagement, and extend Zero Zone’s industry presence.
• Shape pre-event, onsite, and post-event messaging to maximize visibility and business impact.
• Support strategic customer visits, facility tours, presentations, and speaking opportunities.

Other duties as identified by the Marketing department. Must be willing to travel for occasional events.

2-3 direct reports

Required

• Bachelor’s degree in marketing, communications, business, or a related field.
• 4+ years of experience in B2B marketing, brand management, communications, or content strategy.
• Demonstrated ability to develop brand positioning, messaging, and awareness strategies for complex products or markets.
• Strong writing, storytelling, and communication skills with the ability to translate technical information into customer-focused messaging.
• Ability to manage priorities, influence cross-functional teams, and use performance insights to guide marketing decisions.

Preferred

• Experience in manufacturing, industrial, technical, refrigeration, HVAC, construction, or engineering-related markets.
• Experience leading brand awareness, thought leadership, public relations, or industry visibility initiatives.
• Familiarity with marketing automation such as HubSpot, CRM, website analytics, or digital engagement tools.
• Experience partnering with agencies, freelancers, trade publications, associations, or event partners.