B2B Account Executive

Tree Traction; Lehi (UT); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Health allowance

Monthly wellness benefit

Home office allowance

12 Company Holidays & 3 weeks of paid留

Job summary

Tree Traction seeks a B2B Account Executive to own sales from strategy call to signed contract with tree service owners who move quickly. Remote (US) or optional hybrid in Lehi, Utah; schedule Mon-Fri during US business hours with after-hours signing when needed.

You will run strategy calls, own multi-channel follow-up, and build a pipeline for larger deals. Expect quota-driven growth and travel for expos, with a strong focus on $2K+ monthly contracts.

Qualifications

• Full-cycle closing experience from first call to signed contract, done remotely via video.
• Proven track record of hitting 90%+ quota with verifiable numbers.
• Follow-up that converts meetings into deals within 2–4 weeks.
• Experience closing high-ticket deals of $2K+ monthly Revenue.
• Average tenure of 12+ months in recent roles.

Responsibilities

• Run strategy calls with tree service owners to book deals or close on the call.
• Own follow-up across calls, texts, emails, and voicemails with clear next steps.
• Match follow-up pace to bring any no-shows back into the pipeline.
• Build and manage a pipeline for larger deals, including enterprise outreach.
• Create personal video outreach and keep GoHighLevel CRM tidy and updated.

Skills

Full-cycle closing

Quota attainment

Follow-up that closes

High-ticket sales

Tenure >12 months

Job description

Tree Traction helps home service companies grow quickly with top-notch direct mail marketing and super effective tracking. We're taking everything that makes online Meta ads great and bringing it to old-school direct mail, something this industry hasn't seen in ages. We're on the lookout for a B2B Account Executive to own the sale from the first strategy call to the signed deal, with tree service owners who decide fast and answer their own phones.

Type: Full-time, W2 employee or 1099 contractor (through March, with a path to W2)

Location: Remote (US) or Optional Hybrid in Lehi, Utah

Schedule: Mon-Fri during US business hours, and you pick up when an owner is ready to sign after hours.

Reports to: our Head of Marketing & Sales.

What you'll do day-to-day

• Run the strategy calls marketing books for you with tree service owners doing $500K+ a year, and close on the call or in the follow-up window. That's about 70% of your pipeline.

• Own every follow-up across call, text, email and voicemail, with a next step on every open deal so none goes quiet.

• Ring the no-shows fast instead of sending a rebooking link.

• Build your own pipeline for bigger deals, the other 30%: expo follow-up and outreach to enterprise tree companies. We've closed $27K/month deals this year.

• Send a short personal video the day before each call to lift show rate, and invent your own ways to engage leads.

• Keep GoHighLevel clean and post a short end-of-day update in Slack. The numbers report themselves.

• Work three expos a year, usually in the Northeast or Florida, about 4 days each, all expenses paid.

• Make the playbook better: scripts, cadences and proposal templates. Good ideas get used the same week.

What success looks like

• By day 30: ramped on our playbook and GoHighLevel, taking calls from week 2, and at 50% of quota with a next step on every deal.

• By day 90: at 100% of quota, closing $75K in new monthly recurring revenue a month, with 3x pipeline coverage and outbound deals you sourced yourself.

• By the end of year one: reliably at or above quota, and the standard the next AEs are measured against.

You're a fit if you have

• Full-cycle closing experience: you've owned deals from the first call to the signed contract, and closed them remotely over video.

• A track record at the top of your team: 90%+ of quota consistently, with numbers you can walk us through.

• Follow-up that closes deals: a deal on a 2 to 4 week cycle you won because of what you did between meetings.

• High-ticket deals of $2K+ a month that you closed yourself.

• 12+ months average tenure in your recent roles.

Nice to have

• Selling to home service or blue-collar owner-operators, like contractors or local service businesses

• Subscription or recurring-revenue sales

• Leading or training other reps

Probably not a fit if

• You've only worked a full calendar of booked calls, and someone else owned the follow-up.

• You've been a BDR, cold caller or account manager without closing new business yourself.

• You've only sold on a salary, with no real commission on the line.

• You want a consistent 40-hour week. When an owner texts at 7pm on a Friday ready to sign, you pick up, and you put in extra hours when you're behind. It's a fast-growing startup with forecasts to 3X in 5 months.

How we work

• Proactive Ownership: you own the next step on every deal and bring stale ones back to life without being asked.

• Relentlessly Resourceful: when marketing is quiet, you fill your own funnel with AI and whatever else it takes.

• Never Satisfied: quota is the floor. You want to know what 133% takes.

• Think First: you plan your week by deal and can name every deal you're close to closing.

• Radically Transparent: you flag a slipping deal or a slow month early, with a plan.

• Win Together: you share what's working so the whole team closes more.

About Tree Traction

• 220+ tree service companies served so far.
• We're the only company in the US that tracks direct mail street by street, with unique phone numbers.
• $6M ARR in 3 years with no outside capital, so no shareholders telling us what to do. Next: more home service niches.

Benefits

• Work while you travel. If you can work while traveling Europe, that's fine by us.

• Health allowance for US employees to spend on the plan you choose

• Monthly wellness benefit

• Home office allowance

• 12 Company Holidays & 3 weeks of paid leave a year

Tree Traction is an equal opportunity employer. Need an accommodation to apply or interview? Email [e-mail].