AVP, Skincare Marketing & Growth Leader

L'Oréal; New York (NY); Hybrid; USD 147,000 - 213,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) retirement plan

Paid parental leave

Hybrid work environment

Salary range: $147,100 - $213,300

Job summary

L'Oréal, a leader in beauty and skincare, seeks an AVP to steer Facial Skincare for CeraVe and Vichy in the US. You will own the strategic vision, go-to-market, and growth for a $380M+ sell-out business, partnering with trade and commercial teams to drive brand performance.

You will manage three direct reports and lead cross-functional teams to execute brand initiatives, shaping strategy for Amazon and Ulta accounts while championing consumer-centric, omnichannel activation.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 7-10+ years of progressive Consumer Packaged Goods (CPG) or related marketing and brand management experience.
• Brand management role with P&L accountability, with a record of delivering brand leadership.
• Marketing experience in brand positioning, strategy development, consumer insight generation, direct-to-consumer advertising, consumer promotion, and integrated marketing communications.
• Digital marketing experience desired.

Responsibilities

• Direct the development and implementation of brand marketing plans and budgets to achieve category volume, profit, and spending objectives.
• Apply in-depth knowledge of the marketing mix to build and adjust plans in line with the US brand strategy; collaborate with global brand leads to leverage synergies.
• Plan and oversee execution of brand, trade marketing, and retailer strategies to meet financial targets and assess profitability.
• Determine financial and people resource allocation across franchises to optimize brand performance and anticipate risks.
• Build close working relationships with trade, commercial teams, and demand planning to translate national strategy into retailer plans.
• Manage the brand A&P expense line of the P&L and work with Finance to identify spending opportunities.
• Lead, coach, and develop direct reports and cross-functional peers to deliver brand objectives.
• Lead cross-functional teams to execute brand initiatives and ensure strategy is understood and implemented across functions.
• Model leadership and drive strategic brand plans using consumer trends and competitive landscape knowledge.

Skills

Brand management

P&L accountability

Marketing strategy

Omnichannel activation

Leadership

Cross-functional collaboration

Communications

Digital marketing

Education

Bachelor's degree in Marketing or Business

Job description

L'Oréal, a leader in beauty and skincare, seeks an AVP to steer Facial Skincare for CeraVe and Vichy in the US. You will own the strategic vision, go-to-market, and growth for a $380M+ sell-out business, partnering with trade and commercial teams to drive brand performance.

You will manage three direct reports and lead cross-functional teams to execute brand initiatives, shaping strategy for Amazon and Ulta accounts while championing consumer-centric, omnichannel activation.