AVP Marketing Data Science — Advanced Analytics

Citi; New York (NY); Hybrid; USD 36,365 - 57,145; Full time

Job summary

Citi is seeking an AVP in Marketing Data Science to lead advanced analytics across marketing analytics, data sources, and measurement. The role focuses on building robust models for MMM, attribution, and scenario planning, with a strong emphasis on data storytelling for senior stakeholders.

The ideal candidate combines data science excellence with strategic communication, capable of driving measurement roadmaps, vendor collaboration, and cross-functional partnerships in a hybrid work setup based

Qualifications

• 5–8 years of experience in media measurement and analytics.
• Hands-on experience with structured and unstructured marketing data and predictive modelling.
• Strong understanding of AI/ML concepts (RNN, LSTMs, NLP) and their business use.
• Experience with large language models and Gen AI platforms.

Responsibilities

• Lead advanced analytics initiatives and develop measurement models to optimize marketing spend.
• Analyze data across client lifecycle to provide insights to stakeholders.
• Support development of Citi’s media measurement framework and attribution strategy.
• Communicate findings and influence senior leadership decisions.

Skills

Python

R

Hive / SQL

Machine Learning

NLP

LLMs

TensorFlow / PyTorch

Gen AI

Presentation skills

Education

Masters or Bachelor's in Business Analytics/Finance/Statistics

Tools

TensorFlow

PyTorch

Job description

Citi is seeking an AVP in Marketing Data Science to lead advanced analytics across marketing analytics, data sources, and measurement. The role focuses on building robust models for MMM, attribution, and scenario planning, with a strong emphasis on data storytelling for senior stakeholders.

The ideal candidate combines data science excellence with strategic communication, capable of driving measurement roadmaps, vendor collaboration, and cross-functional partnerships in a hybrid work setup based