AVP, Marketing & Communications

Radiology Partners, Inc.; United States; Remote; USD 165,000 - 200,000; Full time

Benefits offered by this job

Competitive Benefits package

Generous PTO Plans and Paid Holidays

Great Place to Work for Five Consecutu

Job summary

Radiology Partners seeks an AVP of Marketing and Communications to lead brand strategy across RP, RP Clinical Services and Mosaic Clinical Technologies. You will align brand identity, governance and integrated marketing to support growth and trust with physicians, hospitals and health systems.

You’ll partner with clinical, operational, product and technology leaders, managing internal teams and external agencies to ensure consistent messaging, experience and crisis readiness while driving

Qualifications

• Bachelor’s degree in marketing, communications, business or a related field, or an equivalent combination of education and experience.
• Healthcare or technology marketing experience is preferred.
• Experience launching or revitalizing brands in complex organizations.
• Experience leading brand strategy, governance and activation across multiple stakeholders.

Responsibilities

• Serve as the central leader for RP’s brand, communications, marketing and digital efforts.
• Provide day-to-day leadership for internal teams and external vendors.
• Lead the Brand Experience Physician Support Board with the Chief Medical Officer.
• Cultivate RP’s organizational voice across owned, earned, and social channels.
• Guide internal and external comms and marketing strategies to support positive brand experiences.
• Identify opportunities and manage risks related to brand and reputational risk.
• Establish and manage partnerships with agencies and oversee media and crisis communications.

Skills

Brand management

People leadership

Healthcare marketing

Radiology marketing

Brand strategy

Budget management

Executive communication

Team leadership

Education

Bachelor’s degree in marketing/communications

Job description

At Radiology Partners (RP), our brand shapes where radiologists choose to build their careers, which practice referring physicians trust and which partner hospitals and health systems choose for radiology services. As AVP, Marketing and Communications, you will be the central leader for RP’s family of brands, including RP Clinical Services and Mosaic Clinical Technologies. You will be accountable for the brand strategy, architecture, positioning and identity that strengthen our reputation and advance our growth priorities.

Marketing and Communications is comprised of key functions, including Brand Management, Brand Experience and Digital Marketing. This role helps set the strategy, goals and quality standards for each function. You will be a trusted partner to clinical, operational, product, technology, growth, and you will work hand in hand with the Strategic Communications team so that what we say, how we look and how people experience RP all tell the same story. In radiology, credibility is earned with physicians first. The right person for this role is as comfortable earning the trust of a radiologist practice leader as they are presenting a brand roadmap to senior executives and is energized by building something that lasts.

AVP, MARKETING & COMMUNICATIONS - POSITION SUMMARY:

• Serve as the central leader for RP’s brand, communications, marketing and digital efforts, responsible for holistic development, integration and execution of a broad range of planning and implementation activities to support the strategic direction and positioning of RP and its leadership.
• Provide day-to-day leadership for internal teammates and external teams/vendors responsible for the development of brand, communications, marketing and digital experience activities on behalf of RP.
• Serve in a dyad relationship with the Associate Chief Medical Officer for Communications and Health Policy, and lead and facilitate the Brand Experience Physician Support Board.
• Cultivate RP’s organizational voice and lead holistic communications and marketing strategy to ensure all audience channels embrace and reflect the essence of the RP brand and that modalities (owned media, earned media, multimedia, social media, marketing communications, advertising, internal communications and crisis communications) are integrated effectively, produced efficiently and focused on driving results.
• Provide leadership and consultation for practice leaders, physicians and teammates to develop internal and external communications and marketing strategies to support positive brand experiences, teammate engagement, change management and crisis management.
• Identify internal and external communications, content and marketing opportunities and solutions, and define and execute appropriate strategies to support them, including challenges and emerging issues related to brand and reputational risk.
• Establish and manage outside partnerships with communications, PR, marketing, brand agencies and consultants and lead all PR and media efforts including press releases, media pitches, media inquiries, media resources and crisis communications.

DESIRED PROFESSIONAL SKILLS AND EXPERIENCE:

• A bachelor’s degree in marketing, communications, business or a related field, or an equivalent combination of education and experience.
• Significant, progressive experience in brand management and marketing, typically 12+ years, including at least 5 years of people leadership.
• A track record of success in healthcare and/or technology organizations
• Demonstrated experience launching new brands and revitalizing established ones.
• Experience leading brand strategy, governance and integrated brand activation in a complex organization with many stakeholders.
• Experience partnering with creative and brand agencies and managing budgets, timelines and quality across multiple initiatives at once.
• Experience in radiology, medical imaging, physician practice, health system or health technology marketing, especially marketing to physicians.
• Experience bringing AI-enabled or other technology offerings to market alongside clinical services.
• Experience managing a complex family of brands, whether across international markets or by bringing acquired or local brands into one architecture.
• Competitive Benefits package – Eligibility starts the month after hire, with tiered options to choose from.
• Generous PTO Plans and Paid Holidays
• Proudly Certified as a Great Place to Work for Five Consecutive Years

COMPENSATION: The salary range for this position is $165,000-$200,000. Final determinations may vary based on several factors including but not limited to education, work experience, certifications, geographic location etc. This role is also eligible for an annual discretionary bonus. In addition to this range, Radiology Partners offers competitive total rewards packages, which include health & wellness coverage options, 401k benefits, and a broad range of other benefits such as family planning and telehealth (all benefits are subject to eligibility requirements).

Radiology Partners is an equal opportunity employer. RP is committed to being an inclusive, safe and welcoming environment where everyone has equal access and equitable resources to reach their full potential. We are united by our Mission to Transform Radiology and in turn have an important impact on the patients we serve and the healthcare system overall. We hold that diversity is a key source of strength from which we will build a practice culture that is inclusive for all. Our goal is to empower and engage the voice of every teammate to promote awareness, compassion and a healthy respect for differences.

Radiology Partners participates in E-verify.

Radiology Partners participates in E-verify.

At RP, our subspecialties work together across our vast network to enhance patient care.