AVP, Digital Strategy & Growth — Remote

Triwill Group; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

enrollmentFUEL is seeking an Associate Vice President of Digital Strategies to lead the digital marketing pillar. You will advise universities on digital advertising strategies, oversee multi-channel campaigns, and ensure client ROI.

You will drive analytics, optimize budgets, and mentor the digital marketing team in a remote environment. The role emphasizes building senior leader relationships, expanding services, and contributing to the development of marketing methodologies and tools across

Qualifications

• Requires Bachelor's degree in Marketing, Advertising, Communications, or related field; Master's preferred.
• Extensive experience developing and optimizing digital marketing campaigns, preferably in higher education marketing.
• Knowledge of digital marketing platforms, SEO/AI optimization, advertising metrics and analytics.
• Adaptability to new processes and product changes.
• Strong leadership and cross-team collaboration in a remote environment.

Responsibilities

• Serve as the primary strategic advisor to client institutions on digital advertising initiatives.
• Provide strategic oversight of multi-channel digital marketing engagements and ensure strong ROI for client-partners.
• Analyze past campaign performance to develop optimization strategies for ad budgets.
• Oversee development of keywords, ad copy, landing pages, and creative assets.
• Build trusted relationships with senior institutional leaders and drive retention and growth.
• Lead the Digital Marketing pillar team and serve as enrollmentFUEL's internal expert on digital marketing.
• Collaborate with sales, client services, and operations on solution design and proposals.
• Represent enrollmentFUEL through conferences, professional engagement, and thought leadership.

Skills

Strategic leadership

Digital marketing

Team leadership

Analytics

Communication

Adaptability

Education

Bachelor's degree in Marketing/Advertising/Communications

Master's degree preferred

Tools

Microsoft Office

Adobe Creative Suite

Canva

Job description

enrollmentFUEL is seeking an Associate Vice President of Digital Strategies to lead the digital marketing pillar. You will advise universities on digital advertising strategies, oversee multi-channel campaigns, and ensure client ROI.

You will drive analytics, optimize budgets, and mentor the digital marketing team in a remote environment. The role emphasizes building senior leader relationships, expanding services, and contributing to the development of marketing methodologies and tools across