AVP, Digital Enrollment Strategy (Remote)

Associate Vice President for Digital and University Enrollment Strategy; Vertland (IN); On-site; USD 100,000 - 112,000; Full time

Job summary

Vermont State University seeks a senior leader to drive digital and enrollment strategy across online, hybrid, and traditional programs. You will lead integrated marketing, collaborate with academic and IT teams, and align messaging with statewide branding while ensuring access and student success.

The role requires strategic vision, data-driven decision making, and the ability to work across campuses, with a focus on growth, affordability, and opportunity for diverse learners.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field with 7–10 years in enrollment marketing or related fields.
• Demonstrated leadership in strategic marketing, enrollment management, or multi-channel recruitment operations.

Responsibilities

• Lead development and execution of integrated enrollment marketing strategies with emphasis on online and hybrid program growth.
• Oversee staffing, budgets, and technology to maximize enrollment impact across digital and campus initiatives.
• Collaborate with academic and administrative units to align marketing with program development, advising, and student experience.
• Drive data-informed decision making, establish metrics, and monitor performance across funnels.

Skills

Strategic leadership

Enrollment marketing

CRM systems

Marketing automation

Analytics & data insights

Cross-functional collaboration

Budgeting & financial planning

Digital and AI-driven engagement

Education

Bachelor's degree in Marketing/Communications/related field

Master’s degree in Marketing/Communications (preferred)

Tools

CRM platforms

Marketing automation

SEO/SEM

Analytics platforms

Job description

Vermont State University seeks a senior leader to drive digital and enrollment strategy across online, hybrid, and traditional programs. You will lead integrated marketing, collaborate with academic and IT teams, and align messaging with statewide branding while ensuring access and student success.

The role requires strategic vision, data-driven decision making, and the ability to work across campuses, with a focus on growth, affordability, and opportunity for diverse learners.