Enrollment Growth Architect: Digital & Online Strategy

E03 Vermont State University; Castleton (VT); On-site; USD 100,000 - 112,000; Full time

Job summary

Vermont State University seeks an Associate Vice President for Digital Online and University Enrollment Strategy to lead enrollment marketing across online, hybrid, and campus programs. You will set targets, align with academic and administrative leaders, and drive data-informed strategies that grow enrollment and expand access.

The role requires a bold, strategic leader with expertise in CRM, marketing automation, analytics, and multi-channel campaigns, plus a track record of guiding large

Qualifications

• Bachelor’s degree with 7–10 years in enrollment marketing, digital marketing, online program recruitment, or related fields.
• Demonstrated leadership in strategic marketing, enrollment management, or multi-channel recruitment operations.
• Minimum of four years supervising professional staff and leading high-performing teams.
• Experience developing and executing digital-first marketing strategies that support diverse student populations across modalities.
• Strong collaboration and communication across academic and administrative units.
• Expertise in CRM systems, marketing automation, SEO/SEM, analytics platforms, and digital campaign management.
• Commitment to access, equity, and serving diverse learner populations.

Responsibilities

• Lead development and execution of integrated enrollment marketing strategies with emphasis on online and hybrid program growth across the university.
• Collaborate with Brand & Creative to align digital marketing with brand identity and statewide positioning.
• Provide strategic oversight of staffing, budget, and technology to maximize enrollment impact.
• Represent enrollment marketing in university-wide planning and external partnerships to support program growth.
• Handle confidential institutional information with discretion and sound judgment.

Skills

CRM systems

Marketing automation

SEO/SEM

Analytics platforms

Digital campaign management

Leadership experience

Enrollment marketing

Education

Bachelor’s degree in Marketing, Communications, or a related field

Master’s degree in Marketing/Communications or related field

Job description

Vermont State University seeks an Associate Vice President for Digital Online and University Enrollment Strategy to lead enrollment marketing across online, hybrid, and campus programs. You will set targets, align with academic and administrative leaders, and drive data-informed strategies that grow enrollment and expand access.

The role requires a bold, strategic leader with expertise in CRM, marketing automation, analytics, and multi-channel campaigns, plus a track record of guiding large