AVP Demand Generation

Ladders; United States; Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

Professional development

Collaborative environment

Cutting-edge technology tools

Shape healthcare marketing strategy

Job summary

Ladders seeks an AVP Demand Generation to lead healthcare-focused demand generation strategy with emphasis on pipeline, revenue impact, and scalable growth.

The role partners with sales and field marketing to prioritize investments, improve performance visibility, and accelerate execution across priority accounts. Remote for US-based candidates; no visa sponsorship.

Qualifications

• 12–15 years of B2B marketing leadership in demand generation and growth.
• Track record of pipeline and revenue outcomes in healthcare or similar environments.
• Experience in complex global marketing organizations.
• Expertise in demand generation and pipeline management.
• Proficient in digital marketing and performance optimization across channels.
• Strong background in ABM and integrated campaigns.
• Ability to leverage data, technology, and AI for marketing effectiveness.
• Demonstrated leadership in fast-paced teams with collaboration skills.

Responsibilities

• Own the creation and progression of healthcare pipeline across priority accounts.
• Execute pipeline target plans and investment priorities to meet revenue goals.
• Establish reporting and performance tracking for pipeline health management.
• Provide visibility into marketing's role in healthcare pipeline and revenue outcomes.
• Utilize AI and data-driven approaches to scale growth efficiency.
• Lead a team of demand generation and field marketing leaders focused on healthcare.
• Drive accountability for pipeline performance and execution speed.
• Execute integrated demand generation strategies across diverse channels.
• Align demand generation efforts with healthcare sales strategies.
• Oversee field marketing execution, including industry events.
• Identify opportunities for performance improvement and campaign optimization.

Skills

ABM & integrated campaigns

Data-driven marketing

AI in marketing

Leadership

B2B marketing

Digital marketing

Job description

For our client, we are seeking a AVP Demand Generation to join the team of a leader in the Information Technology space.

This leader will guide healthcare-focused demand generation strategy with an emphasis on pipeline creation, revenue impact, and scalable growth. The role will partner closely with sales and field marketing to prioritize investment, improve performance visibility, and accelerate execution across priority accounts. It is well suited for a senior marketing leader who can combine ABM, integrated campaigns, data, and AI to strengthen marketing effectiveness in a complex global environment.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $150,000 – $180,000 annually

Responsibilities

• Own the creation and progression of healthcare pipeline across priority accounts
• Execute pipeline target plans and investment priorities to meet revenue goals
• Establish reporting and performance tracking for pipeline health management
• Provide visibility into marketing's role in healthcare pipeline and revenue outcomes
• Utilize AI and data-driven approaches to scale growth efficiency
• Lead a team of demand generation and field marketing leaders focused on healthcare
• Drive accountability for pipeline performance and execution speed
• Execute integrated demand generation strategies across diverse channels
• Align demand generation efforts with healthcare sales strategies
• Oversee field marketing execution, including industry events
• Identify opportunities for performance improvement and campaign optimization

Qualifications

• 12–15 years of B2B marketing experience in leadership roles focused on demand generation and growth
• Track record of driving pipeline and revenue outcomes in healthcare or similar marketing environments
• Experience working within complex global marketing organizations
• Expertise in demand generation and pipeline management
• Proficient in digital marketing and performance optimization across various channels
• Strong background in account-based marketing (ABM) and integrated campaigns
• Ability to leverage data, technology, and AI for enhanced marketing effectiveness
• Demonstrated leadership in fast-paced teams with strong collaboration skills

Benefits

• Opportunities for professional development and career growth
• Collaborative work environment with cross-functional teams
• Access to cutting-edge technology and data-driven marketing tools
• Ability to shape direction of marketing strategies within the healthcare sector

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.