Aviation Public Relations & Communications Lead

Robinson Helicopter Co; Torrance (CA); On-site; USD 110,000 - 125,000; Full time

Benefits offered by this job

Medical plan options

Dental and vision coverage

Company-paid basic life insurance

401(k) with company match

Paid time off and holidays

Tuition reimbursement

Job summary

Robinson Helicopter Company is seeking a Public Relations Manager in Torrance, CA to develop and execute communications strategies that support corporate priorities, product launches, and major trade shows.

This role shapes the company's narrative across departments and external partners, building relationships with national media and translating technical achievements into clear stories for broad audiences.

Qualifications

• Bachelor's degree in public relations, communications, marketing, or a related field.
• At least seven years of experience in corporate communications, public relations, or marketing.
• Strong media relations experience, including journalist outreach, proactive pitching, interview coordination, and rapid response to media inquiries.
• Exceptional writing and editing skills, including experience producing press releases, pitch letters, executive scripts, and feature articles in AP Style.
• Ability to manage multiple projects and strict deadlines while coordinating effectively across departments and external partners.
• Ability to work on-site in Torrance five days per week and travel occasionally to represent the company at community and industry events.

Responsibilities

• Develop and execute an annual public relations roadmap aligned with corporate milestones, product cycles, trade shows, product launches, and other key initiatives.
• Set clear objectives, tactics, budgets, timelines, and measurable outcomes for each public relations program.
• Develop corporate and brand narratives that position Robinson as a mission-focused leader in civil and commercial aviation.
• Build and maintain relationships with aviation, manufacturing, business, and national broadcast journalists; secure coverage through proactive pitching and timely responses to media inquiries.
• Position company executives as industry resources through interviews, speaking engagements, contributed articles, and other thought-leadership opportunities.
• Write and edit press releases, media pitches, bylined articles, advertorials, newsletters, executive scripts, and other corporate communications in AP Style.
• Identify newsworthy developments across Robinson's operations and global network and turn technical information into accurate, accessible stories.
• Serve as the primary communications contact during high-pressure or crisis situations and coordinate clear, timely messaging for internal and external stakeholders.
• Coordinate with teams across the company to maintain consistent messaging across campaigns, platforms, and stakeholder communications.
• Track engagement, share of voice, sentiment, lead generation, and other relevant measures; report results to leadership and use post-project reviews to improve future programs.

Skills

Media relations

Writing and editing

Public relations strategy

Project management

Executive communications

Education

Bachelor's degree

Job description

Robinson Helicopter Company is seeking a Public Relations Manager in Torrance, CA to develop and execute communications strategies that support corporate priorities, product launches, and major trade shows.

This role shapes the company's narrative across departments and external partners, building relationships with national media and translating technical achievements into clear stories for broad audiences.