Aviation PR Lead: Strategy, Media & Storytelling

Robinson Helicopter Co Inc; Torrance (CA); On-site; USD 110,000 - 125,000; Full time

Benefits offered by this job

Medical plan options

Dental and vision coverage

401(k) with company matching

Paid time off & holidays

Tuition reimbursement

Direct deposit and employee discounts

Job summary

Robinson Helicopter Company in Torrance, CA, seeks an experienced Public Relations Manager to shape corporate narrative and lead PR initiatives across departments and external partners. You will develop annual roadmaps, manage budgets, and build relationships with national media while guiding executive thought leadership.

The role requires strong writing, AP Style proficiency, and the ability to coordinate across teams, delivering measurable outcomes and timely crisis communications when needed.

Qualifications

• Bachelor's degree in public relations, communications, marketing, or a related field.
• At least seven years of experience in corporate communications, public relations, or marketing.
• Proven ability to develop communications strategy and manage PR programs end-to-end.
• Strong media relations experience with journalist outreach, pitching, and rapid responses.
• Exceptional writing and editing skills, including AP Style materials.
• Ability to manage multiple projects and meet strict deadlines.
• On-site in Torrance five days per week with occasional travel.

Responsibilities

• Develop and execute an annual PR roadmap aligned with corporate milestones, product cycles, trade shows and launches.
• Set objectives, tactics, budgets, timelines, and measurable outcomes for each program.
• Develop corporate narratives positioning Robinson as a mission-focused leader in aviation.
• Build relationships with aviation, business and national journalists; secure coverage.
• Position executives via interviews, speaking engagements, bylined articles and more.
• Write and edit press releases, media pitches, bylines, advertorials, and newsletters in AP Style.
• Coordinate messaging across teams and campaigns; track engagement and report results.

Skills

Media relations

Writing & editing

Project management

AP Style

Communication skills

Education

Bachelor's degree in public relations, communications, marketing, or related field

Job description

Robinson Helicopter Company in Torrance, CA, seeks an experienced Public Relations Manager to shape corporate narrative and lead PR initiatives across departments and external partners. You will develop annual roadmaps, manage budgets, and build relationships with national media while guiding executive thought leadership.

The role requires strong writing, AP Style proficiency, and the ability to coordinate across teams, delivering measurable outcomes and timely crisis communications when needed.