Automotive Sales Consultant - Bilingual

Capital Automotive Group; Lillington (NC); On-site; USD 40,000 - 70,000; Full time

Benefits offered by this job

Health Insurance

Paid Time Off

401(k) Retirement Plan

Ongoing training and growth

Job summary

Capital Ford of Lillington is seeking a motivated, outgoing bilingual Automotive Sales Consultant to join our growing team. You will help customers find the right vehicle and guide them through the buying process in both English and Spanish.

Fluency in Spanish and English is required. Prior sales or customer service experience is preferred, with automotive sales experience a plus. We offer competitive earnings, health insurance, PTO, 401(k), and ongoing training.

Qualifications

• Fluent in both Spanish and English (required).
• Previous sales or customer service experience preferred; automotive sales experience is a plus.
• Strong communication and interpersonal skills.
• Friendly, approachable personality with a genuine passion for working with people.

Responsibilities

• Greet and engage with customers in a friendly, professional manner.
• Assist customers in finding the right vehicle based on needs, preferences, and budget.
• Communicate effectively in English and Spanish throughout the sales process.
• Showcase vehicle features and options to help customers make informed decisions.
• Guide customers through the buying experience from initial conversation to delivery.
• Build and maintain relationships to encourage repeat business and referrals.
• Negotiate pricing and work toward closing sales while ensuring a positive experience.
• Stay up to date on inventory, features, and promotions.
• Work toward achieving individual and dealership sales goals.
• Participate in ongoing sales training and team meetings.

Skills

Bilingual in Spanish and English

Sales or customer service experience

Tools

Basic computer skills

Job description

Capital Ford of Lillington is looking for a motivated, outgoing, and customer-focused Bilingual Automotive Sales Consultant to join our growing team! If you enjoy working with people, have a passion for helping customers find the right vehicle, and thrive in a goal-oriented environment, we'd love to meet you!

In this role, you'll build relationships with customers, guide them through the vehicle-buying experience, and help them find a vehicle that fits their needs and budget. Being fluent in both Spanish and English, you'll play an important role in creating a welcoming and comfortable experience for a diverse range of customers.

What You'll Be Doing

• Greet and engage with customers in a friendly, professional, and welcoming manner.
• Assist with customers in finding the right vehicle based on their needs, preferences, and budget.
• Communicate effectively with customers in both English and Spanish throughout the sales process.
• Showcase vehicle features, benefits, and available options to help customers make informed decisions.
• Guide customers through the entire buying experience, from the initial conversation to vehicle delivery.
• Build and maintain strong customer relationships to encourage repeat business and referrals.
• Negotiate pricing and work toward closing sales while ensuring a positive customer experience.
• Stay up to date on current inventory, vehicle features, and dealership promotions.
• Work toward achieving individual and dealership sales goals.
• Participate in ongoing sales training and team meetings.
• Perform other duties as assigned.

What We're Looking For

• Fluent in both Spanish and English (required)
• Previous sales or customer service experience preferred; automotive sales experience is a plus!
• Strong communication and interpersonal skills.
• A friendly, approachable personality with a genuine passion for working with people.
• Self-motivated, goal-oriented, and driven to succeed.
• Ability to build relationships and earn customers' trust.
• Comfortable working in a fast-paced, team-oriented environment.
• Basic computer skills and the ability to manage customer information accurately.
• Valid driver's license.
• Ability to successfully complete pre-employment background screenings.

What We Offer

• Competitive earning potential
• Health Insurance
• Paid Time Off (PTO)
• 401(k) Retirement Plan
• Ongoing training and opportunities for professional growth

Why Capital?

Because great careers start with the right environment.

Capital Auto Group is home to 1,500+ team members across 20 automotive and powersports franchises. We're family-owned, growth-focused, and committed to building careers - not just filling roles. Here, performance is rewarded, development is prioritized, and culture matters. You belong at Capital!

Capital Auto Group is an equal opportunity employer committed to diversity, inclusion, and a workplace where everyone can succeed.