Automotive Sales Consultant - Bilingual

Capital Ford of Hillsborough; Hillsborough (NC); On-site; USD 45,000 - 70,000; Full time

Job summary

Capital Ford of Hillsborough is seeking a driven, customer-focused Automotive Sales Consultant (English/Spanish) to join our growing team in Hillsborough, NC. The role involves connecting with both English- and Spanish-speaking customers, understanding their needs, and guiding them through the complete sales process.

The ideal candidate is bilingual, customer-oriented, and comfortable using CRM systems. Automotive sales experience is a plus, and a passion for building lifelong client

Qualifications

• Fluent in English and Spanish (verbal required; written preferred).
• Strong customer service skills with ability to build rapport quickly.
• Must be comfortable using computer systems and CRM platforms.

Responsibilities

• Greet and assist English- and Spanish-speaking customers in a welcoming sales environment.
• Understand customer transportation needs, preferences, and budget to build relationships.
• Recommend Ford vehicles and pre-owned inventory that match customer goals.
• Guide customers through the sales process: presentations, test drives, finance introductions, and delivery.
• Explain vehicle features, pricing, incentives, and programs in both languages.
• Follow up with customers to ensure satisfaction and cultivate repeat/referral business.
• Maintain up-to-date knowledge of inventory, incentives, and promotions.
• Aim to meet or exceed sales goals as part of the team.
• Participate in ongoing training and professional development.
• Perform any additional duties as assigned.

Skills

bilingual

customer service

CRM systems

communication

Tools

CRM platforms

Job description

Capital Ford of Hillsborough is seeking a driven, customer-focused, and bilingual Automotive Sales Consultant (English/Spanish) to join our growing team. Enjoy the best of both worlds: a dealership with a small-town feel and personal connections, backed by the strength, resources, and opportunities of the Capital Automotive Group. We're committed to delivering an exceptional customer experience for every guest who walks through our doors, and we're looking for someone who can confidently connect with and support both English- and Spanish-speaking customers. If you're motivated by building relationships, helping customers find the right vehicle, and creating lifelong clients, we'd love to hear from you.

Key Responsibilities

• Warmly greet and assist English- and Spanish-speaking customers, creating a welcoming and inclusive sales environment.
• Build lasting relationships by understanding each customer's transportation needs, preferences, and budget.
• Recommend Ford vehicles, trucks, SUVs, and pre-owned inventory that align with customer goals and lifestyles.
• Guide customers through the entire sales process, including vehicle presentations, test drives, finance introductions, and vehicle delivery.
• Clearly explain vehicle features, pricing, incentives, and available programs in both English and Spanish.
• Follow up with customers to ensure satisfaction and cultivate repeat and referral business.
• Maintain current knowledge of inventory, product updates, manufacturer incentives, and dealership promotions.
• Consistently achieve or exceed individual and team sales goals.
• Participate in ongoing training and professional development opportunities.
• Perform additional duties as assigned.

Requirements

• Fluent in both English and Spanish (verbal communication required; written communication preferred).
• Previous sales experience preferred; automotive sales experience is a plus.
• Strong customer service skills with the ability to quickly build rapport and trust.
• Excellent communication, presentation, and interpersonal skills.
• Goal-oriented, self-motivated, and able to thrive in a fast-paced environment.
• Comfortable using computer systems, CRM platforms, and digital communication tools.
• Valid driver's license with an acceptable driving record.
• Ability to pass pre-employment background screening.

Why Capital?

Because great careers start with the right environment. Capital Auto Group is home to 1,500+ team members across 20 automotive and powersports franchises. We’re family-owned, growth-focused, and committed to building careers — not just filling roles. Here, performance is rewarded, development is prioritized, and culture matters.You belong at Capital.

At Capital Auto Group, we are committed to creating a diverse and inclusive workplace. We embrace equal opportunity in all aspects of employment and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status. We value the unique perspectives and contributions of every employee and strive to foster a culture where everyone feels respected and empowered.