Product Marketing Manager | Low Power Radar

Texas Instruments; Dallas (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

Texas Instruments is seeking a Marketing Manager for the Low Power Radar – Automotive team to drive demand creation, design‑in, and revenue management for in‑cabin monitoring and parking assist solutions.

You will lead global GTM programs, shape pricing and product positioning, and build cross‑functional alignment across technical, sales, and operations teams to grow the LPR‑A business.

Qualifications

• Bachelor's degree in Electrical Engineering, ECE, Computer Engineering or related field.
• 3+ years of engineering experience including experience leading teams.

Responsibilities

• Strategic Leadership: Driving global product and pricing strategies to maximize market competitiveness and revenue growth.
• Go-to-Market Execution: Direct the development and deployment of comprehensive GTM programs, including promotional activities and global product launches.
• Market Intelligence: Conduct rigorous assessments of existing and emerging markets to identify growth opportunities and align technical product development with market needs.
• Team Development: Lead, mentor, and grow a team of experienced Product Marketing engineers, ensuring continuous talent development and operational excellence.
• Global Business Development: Spearhead worldwide customer acquisition initiatives.
• Sales enablement: Through your team, build a strong brand for LPR-A products with the TI field sales/applications team.

Skills

Leadership experience

Engineering background

Education

Bachelor's degree in Electrical Engineering / ECE / Computer Engineering

Job description

Change the world. Love your job. We are seeking a Marketing Manager to join our Low Power Radar – Automotive team! This role sits in TI's Low Power Radar - automotive business line, focused on fast-growing automotive applications: in-cabin monitoring, kick-to-open sensing, parking assist, blind spot detection, and door obstacle detection. Our marketing team owns customer opportunities end-to-end - from demand creation and initial exploration through device evaluation, design-in, and revenue management - developing product positioning, gathering customer feedback, and driving cross‑functional action across technical, sales, and operations teams to close gaps and grow the business.

Job Description

Change the world. Love your job. We are seeking a Marketing Manager to join our Low Power Radar – Automotive team! This role sits in TI's Low Power Radar - automotive business line, focused on fast-growing automotive applications: in-cabin monitoring, kick‑to‑open sensing, parking assist, blind spot detection, and door obstacle detection. Our marketing team owns customer opportunities end‑to‑end - from demand creation and initial exploration through device evaluation, design‑in, and revenue management - developing product positioning, gathering customer feedback, and driving cross‑functional action across technical, sales, and operations teams to close gaps and grow the business.

This Role Includes

• Strategic Leadership: Driving global product and pricing strategies to maximize market competitiveness and revenue growth.
• Go-to-Market Execution: Direct the development and deployment of comprehensive Go-to-Market (GTM) programs, including promotional activities and global product launches.
• Market Intelligence: Conduct rigorous assessments of existing and emerging markets to identify growth opportunities and align technical product development with market needs.
• Team Development: Lead, mentor, and grow a team of experienced Product Marketing engineers, ensuring continuous talent development and operational excellence.
• Global Business Development: Spearhead worldwide customer acquisition initiatives.
• Sales enablement: Through your team, build a strong brand for LPR-A products with the TI field sales/applications team.

Texas Instruments will not sponsor job applicants for visas or work authorization for this position.

Qualifications

Minimum requirements:

• Bachelor's degree in relevant engineering field such as Electrical Engineering, ECE, Computer Engineering, etc.
• 3+ years of relevant engineering experience including experience leading teams

Preferred Qualifications

• Passion for leading and developing others
• 2+ years of experience in a demand create role at TI
• Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
• Strong verbal and written communication skills
• Ability to quickly ramp on new systems and processes
• Demonstrated strong interpersonal, analytical and problem‑solving skills
• Ability to work in teams and collaborate effectively with people in different functions
• Ability to take the initiative and drive for results
• Strong time management skills that enable on‑time project delivery
• Understanding of embedded systems

About Us

Why TI?

• Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
• We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
• Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well‑being is important to us. Please find our country‑specific benefits here

About Texas Instruments

Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com .

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.

About The Team

TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.