Product Marketing Engineer | Low Power Radar

Texas Instruments; Bouchard (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

Texas Instruments is seeking an experienced Product Marketing Engineer to grow our worldwide mmWave radar business through market development, positioning, and go-to-market activities. The role focuses on industrial applications including smart buildings, robotics, and intelligent appliances, with opportunities to collaborate globally.

The role demands strong communication, adaptability, and a willingness to learn new technologies.

Qualifications

• Experienced Product Marketing Engineer for mmWave radar; grow worldwide business.
• Fast-paced role requiring strong communication, adaptability, curiosity.
• Radar experience not required; willingness to learn new technologies essential.

Responsibilities

• Drive worldwide product marketing activities for TI mmWave radar products.
• Plan, manage and execute all marketing activities during the product life cycle.
• Engage with customers to understand market trends and opportunities.
• Develop product positioning, messaging, and customer value propositions.
• Create customer-facing presentations, videos, content, and collateral.
• Collaborate with engineering, systems, applications, sales, pricing, and program management.
• Support customer meetings, demonstrations, conferences, and workshops.
• Gather market intelligence and identify growth opportunities.
• Support go-to-market activities and product launch efforts.
• Translate product capabilities into customer/business value.

Job description

Radar Is Changing the World. Help Drive What's Next.

TI mmWave radar technology is enabling a new generation of smarter, safer, and more intelligent systems across smart homes, building automation, appliances, robotics, and security applications. The Low Power Radar (LPR) group is looking for an experienced Product Marketing Engineer (PME) to help grow our worldwide mmWave radar business through customer engagement, market development, product positioning, and go-to-market activities.

This is a fast-paced and highly dynamic role requiring strong communication skills, adaptability, curiosity, and the ability to balance both strategic and tactical responsibilities. Prior radar experience is not required, but a strong willingness and ability to learn new technologies and markets is essential.

The role includes opportunities to work with customers and teams worldwide while helping shape the future of intelligent sensing systems.

The primary focus of this role will be industrial applications including smart homes, smart buildings, medical, robotics, industrial automation, and intelligent appliance applications.

KEY RESPONSIBILITIES

• Drive worldwide product marketing activities for TI mmWave radar products including Drive DINs to DWINs to grow NR while maintaining profitability
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
• Engage directly with customers to understand market trends, applications, and emerging opportunities
• Develop and deliver product positioning, messaging, and customer value propositions to customers and partners
• Create customer-facing presentations, videos, application content, and marketing collateral
• Collaborate with engineering, systems, applications, sales, pricing, and program management teams
• Support customer meetings, product demonstrations, conferences, and workshops
• Gather market intelligence and help identify new growth opportunities
• Support go-to-market activities and product launch efforts
• Translate product capabilities into clear customer and business value

Texas Texas Instruments will not sponsor job applicants for visas or work authorization for this position.