Product Marketing Manager | Low Power Radar

Texas Instruments; Bouchard (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Texas Instruments seeks a Marketing Manager to join our Low Power Radar – Automotive team. This role drives GTM programs, pricing strategies, and market intelligence to grow the LPR-A business across global markets.

You will lead a team of Product Marketing engineers, collaborate with sales and operations, and shape product positioning and revenue growth. This on-site role sits in TI's automotive business line with fast-growing applications.

Qualifications

• Experience leading product marketing in a technology environment.
• Ability to define and execute GTM and pricing strategies.
• Proven leadership of cross-functional teams.

Responsibilities

• Strategic Leadership: Driving global product and pricing strategies to maximize market competitiveness and revenue growth.
• Go-to-Market Execution: Direct the development and deployment of comprehensive Go-to-Market (GTM) programs, including promotional activities and global product launches.
• Market Intelligence: Conduct rigorous assessments of existing and emerging markets to identify growth opportunities and align technical product development with market needs.
• Team Development: Lead, mentor, and grow a team of experienced Product Marketing engineers, ensuring continuous talent development and operational excellence.
• Global Business Development: Spearhead worldwide customer acquisition initiatives.
• Sales enablement: Through your team, build a strong brand for LPR-A products with the TI field sales/applications team.

Skills

Marketing

Strategic thinking

Team leadership

Job description

Change the world. Love your job.

We are seeking a Marketing Manager to join our Low Power Radar – Automotive team! This role sits in TI's Low Power Radar - automotive business line, focused on fast-growing automotive applications: in-cabin monitoring, kick-to-open sensing, parking assist, blind spot detection, and door obstacle detection. Our marketing team owns customer opportunities end-to-end - from demand creation and initial exploration through device evaluation, design-in, and revenue management - developing product positioning, gathering customer feedback, and driving cross-functional action across technical, sales, and operations teams to close gaps and grow the business.

This role includes:

• Strategic Leadership:Driving global product and pricing strategies to maximize market competitiveness and revenue growth.
• Go-to-Market Execution:Direct the development and deployment of comprehensive Go-to-Market (GTM) programs, including promotional activities and global product launches.
• Market Intelligence:Conduct rigorous assessments of existing and emerging markets to identify growth opportunities and align technical product development with market needs.
• Team Development:Lead, mentor, and grow a team of experienced Product Marketing engineers, ensuring continuous talent development and operational excellence.
• Global Business Development:Spearhead worldwide customer acquisition initiatives.
• Sales enablement: Through your team, build a strong brand for LPR-A products with the TI field sales/applications team.

Texas Instruments will not sponsor job applicants for visas or work authorization for this position.