Automotive Marketing Manager

Cooper Auto Group; Edmond (OK); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life & AD&D Coverage

Disability

EAP

401(k)

Paid Time Off

Paid Vacation

Paid Holidays

Employee Discounts

Job summary

Cooper Auto Group in Edmond, OK is seeking an experienced Automotive Marketing Manager to support our Marketing Director in developing and executing strategies across thirteen dealerships and service centers.

You will oversee digital and traditional campaigns, manage website performance, advertising budgets, and vendor relationships, using data analytics to boost brand visibility, traffic, and lead conversion.

Qualifications

• 3+ years in digital and traditional marketing management.
• Automotive retail experience preferred.
• Proficiency with VinSolutions, vAuto, CallRevu, ReverseRisk.
• Proven ROI-focused campaigns.

Responsibilities

• Oversee Website Management and Performance, Digital Advertising, Traditional Marketing, and Advertising Budget.
• Collaborate with Executive Staff and Dealership Leaders to set marketing goals using data analytics.
• Develop and execute short and long-term marketing plans to drive profit growth.
• Plan and oversee advertising and promotion activities including billboards, events, sponsorships, and spokespeople.

Skills

Digital marketing

Advertising management

Data analytics

Vendor management

Education

Bachelor's Degree in Marketing, Advertising, Business or related field

Tools

VinSolutions

vAuto

CallRevu

ReverseRisk

Job description

Cooper Auto Group is a family owned business (since 1946), and as a family, we are committed to caring for each other. We’re a customer and employee focused company that strives for excellence through our uncompromising integrity, ethics, loyalty, and commitment.

If you’re ready to be a part of an exciting team that’s committed to your success, you’ll find our recruiting process exceptionally streamlined, and you can expect an efficient hiring process from offer to start date. We look forward to hearing from you!

USA Today Top Workplace!

Cooper Auto Group is accepting applications for an experienced Automotive Marketing Manager based out of our corporate office in Edmond, OK. This position will support our Marketing Director in developing and executing our marketing strategies in support of thirteen automotive retail dealerships and its affiliated retail and commercial service centers. In this critical role, you are responsible for overseeing and managing all digital marketing efforts to drive brand visibility, traffic generation to lead conversion, and online reputation management.

• Oversee Website Management and Performance, Digital Advertising, Traditional Marketing,Software Administration, and Advertising Budget.
• Work and effectively communicate with Executive Staff and Dealership Leaders to establish marketing goals while utilizing creativity and data analytics to enhance and improve performance metrics.
• Develop and execute short and long term marketing plan and programs to ensure profit growth and to be well prepared for future growth and expansion.
• Plan and oversee organization's advertising and promotion activities to include but not limited to Billboards, Direct Marketing Events, Sponsorships, and Spokesperson Management.
• Communicate with, manage and maintain relationships with outside advertising agencies and digital vendors.

• Bachelor's Degree in Marketing, Advertising, Business or related field preferred.
• Three + years of digital and traditional marketing and advertising managementexperience. Automotive retail or agency supporting automotive retail a plus.
• Proficiency with VinSolutions, vAuto, CallRevu, ReverseRisk
• Proven performance developing andimplementing successful marketing campaigns resulting in increased customer engagement and positive ROI.

Benefits for our full time employees include but are not limited to: Medical, Dental, Vision, LIfe and AD&D Coverage, Disability, EAP, 401(k), PTO, Paid Vacation, Paid Holidays, and Employee Discounts.

Cooper Auto Groupis an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.