Automotive Marketing Manager

Cooper Auto Group; Guthrie (OK); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental

Vision

LIfe and AD&D Coverage

Disability

EAP

401(k)

PTO

Paid Vacation

Paid Holidays

Employee Discounts

Job summary

Cooper Auto Group, based in Edmond, OK, is seeking an experienced Automotive Marketing Manager to lead digital and traditional marketing efforts across thirteen dealerships and affiliated service centers. You will support the Marketing Director in developing strategies to improve brand visibility, traffic, lead conversion, and online reputation.

You will collaborate with executives to align goals, manage campaigns, analyze performance data, and drive measurable ROI.

Qualifications

• Bachelor's degree in marketing, advertising, business or related field preferred.
• Three+ years of digital and traditional marketing and advertising management experience; automotive retail a plus.
• Proficiency with VinSolutions, vAuto, CallRevu, ReverseRisk.

Responsibilities

• Oversee Website Management and Performance, Digital Advertising, Traditional Marketing, Software Administration, and Advertising Budget.
• Collaborate with Executive Staff and Dealership Leaders to set marketing goals using data analytics to improve performance.
• Develop and execute short- and long-term marketing plans to ensure profit growth and future expansion.
• Plan and oversee advertising and promotion activities including Billboards, Direct Marketing, Events, Sponsorships, and Spokesperson Management.
• Communicate with and manage relationships with outside advertising agencies and digital vendors.

Skills

Digital marketing

Traditional marketing

Advertising management

Data analytics

Team collaboration

Education

Bachelor's Degree in Marketing, Advertising, Business or related field

Tools

VinSolutions

vAuto

CallRevu

ReverseRisk

Job description

Cooper Auto Group is a family owned business (since 1946), and as a family, we are committed to caring for each other. We’re a customer and employee focused company that strives for excellence through our uncompromising integrity, ethics, loyalty, and commitment.

If you’re ready to be a part of an exciting team that’s committed to your success, then we encourage you to continue with thisjob application. You’ll find our recruiting process exceptionally streamlined, and you can expect an efficient hiring process from offer to start date. We look forward to hearing from you!

Job Description

USA Today Top Workplace!

Cooper Auto Group is accepting applications for an experienced Automotive Marketing Manager based out of our corporate office in Edmond, OK. This position will support our Marketing Director in developing and executing our marketing strategies in support of thirteen automotive retail dealerships and it's affiliated retail and commercial service centers. In this critical role, you are responsible for overseeing and managing all digital marketing efforts to drive brand visibility, traffic generation to lead conversion, and online reputation management.

• Oversee Website Management and Performance, Digital Advertising, Traditional Marketing,Software Administration, and Advertising Budget.
• Work and effectively communicate with Executive Staff and Dealership Leaders to establish marketing goals while utilizing creativity and data analytics to enhance and improve performance metrics.
• Develop and execute short and long term marketing plan and programs to ensure profit growth and to be well prepared for future growth and expansion.
• Plan and oversee organization's advertising and promotion activities to include but not limited to Billboards, Direct Marketing Events, Sponsorships, and Spokesperson Management.
• Communicate with, manage and maintain relationships with outside advertising agencies and digital vendors.

Qualifications

• Bachelor's Degree in Marketing, Advertising, Business or related field preferred.
• Three + years of digital and traditional marketing and advertising managementexperience. Automotive retail or agency supporting automotive retail a plus.
• Proficiency with VinSolutions, vAuto, CallRevu, ReverseRisk
• Proven performance developing andimplementing successful marketing campaigns resulting in increased customer engagement and positive ROI.

Additional Information

Benefits for our full time employees include but are not limited to:

• Medical
• Dental
• Vision
• LIfe and AD&D Coverage
• Disability
• EAP
• 401(k)
• PTO
• Paid Vacation
• Paid Holidays
• Employee Discounts

Cooper Auto Groupis an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.

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