Automotive Marketing Manager: Drive Growth Strategy

Cooper Auto Group; Edmond (OK); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life & AD&D Coverage

Disability

EAP

401(k)

Paid Time Off

Paid Vacation

Paid Holidays

Employee Discounts

Job summary

Cooper Auto Group in Edmond, OK is seeking an experienced Automotive Marketing Manager to support our Marketing Director in developing and executing strategies across thirteen dealerships and service centers.

You will oversee digital and traditional campaigns, manage website performance, advertising budgets, and vendor relationships, using data analytics to boost brand visibility, traffic, and lead conversion.

Qualifications

• 3+ years in digital and traditional marketing management.
• Automotive retail experience preferred.
• Proficiency with VinSolutions, vAuto, CallRevu, ReverseRisk.
• Proven ROI-focused campaigns.

Responsibilities

• Oversee Website Management and Performance, Digital Advertising, Traditional Marketing, and Advertising Budget.
• Collaborate with Executive Staff and Dealership Leaders to set marketing goals using data analytics.
• Develop and execute short and long-term marketing plans to drive profit growth.
• Plan and oversee advertising and promotion activities including billboards, events, sponsorships, and spokespeople.

Skills

Digital marketing

Advertising management

Data analytics

Vendor management

Education

Bachelor's Degree in Marketing, Advertising, Business or related field

Tools

VinSolutions

vAuto

CallRevu

ReverseRisk

Job description

Cooper Auto Group in Edmond, OK is seeking an experienced Automotive Marketing Manager to support our Marketing Director in developing and executing strategies across thirteen dealerships and service centers.

You will oversee digital and traditional campaigns, manage website performance, advertising budgets, and vendor relationships, using data analytics to boost brand visibility, traffic, and lead conversion.