Automotive Internet / BDC Manager

Independence Mazda; Charlotte (NC); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Commission plan

Medical, dental, vision

Training & growth opportunities

Job summary

Independence Mazda seeks a dynamic Internet / BDC Manager to lead a high-energy team and drive rapid, personalized outreach across digital leads. You will manage the BDC, ensuring fast responses, structured processes, and a culture of accountability that converts inquiries into appointments.

Responsibilities include coaching staff, maintaining CRM discipline, and partnering with Sales and Finance to provide a seamless customer journey from online inquiry to showroom visit.

Qualifications

• Proven experience leading a BDC or Internet Sales team.
• Strong communication and written skills.
• Ability to coach and drive day-to-day operations to milestones.

Responsibilities

• Lead a high-performing BDC team to hit monthly goals.
• Oversee all digital inquiries, leads, calls, texts, and emails for fast responses.
• Enforce CRM workflows and accurate activity records.
• Monitor metrics like show ratios and closing rates for improvement.
• Collaborate with Sales and Finance to transition from digital to showroom.

Skills

BDC leadership

CRM software

Communication skills

Coaching/Mentoring

Team management

Tools

eLead CRM

Job description

About Independence Mazda:

Accelerate your career under our aggressive new management team at Independence Mazda! We are completely transforming our dealership culture and looking for high-energy, ambitious automotive leaders to join our family-value environment. If you want to change the culture to one of fun, accountability, and immense success, this is your opportunity to lead a high-charging team to the absolute top of the market.

Position Overview:

We are seeking a dynamic, hands-on Internet / BDC Manager who leads from the front, not from behind a desk. In this role, your primary focus will be driving execution on our high-volume internet traffic and incoming digital leads. You will manage the Business Development Center (BDC), ensuring lightning-fast response times, high-quality personalized outreach, and strict process accountability. You will help hire, train, coach, and motivate a team of representatives to maximize appointment setting and build long-term customer relationships.

Key Responsibilities:

• Team Leadership: Recruit, onboard, coach, and develop a high-performing BDC team to meet and exceed monthly performance goals.
• Lead Management: Oversee all incoming digital inquiries, internet leads, phone calls, texts, and emails to guarantee rapid, high-quality responses.
• Process Execution: Maintain and enforce strict CRM workflows, ensuring accurate records of all customer contact, follow-ups, and appointment confirmations.
• Performance Metrics: Monitor outbound call volumes, response times, appointment-to-show ratios, and closing rates to drive continuous operational improvement.
• Collaboration: Partner closely with the Sales and Finance Management teams to ensure a seamless transition from digital confirmation to the showroom floor.

Qualifications:

• Proven experience managing an automotive Business Development Center (BDC) or Internet Sales team.
• Strong expertise with eLead CRM software and lead management platform.
• Ability to coach from the front, manage day-to-day operations, and hold the team accountable to performance milestones.
• Exceptional communication, phone, and written skills.
• Driven, high-energy mentality with a passion for servant leadership and mentorship.

What We Offer:

• Highly competitive salary and performance-based commission plan.
• Comprehensive benefits package including medical, dental, and vision options.
• A supportive, growth-oriented family environment with clear paths for advancement under an energetic new leadership team.