Automotive General Sales Manager

Brown & Brown; Westborough (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

Brown & Brown, in partnership with Albrecht Auto Group, invites an accomplished Automotive General Sales Manager to lead our Westboro, MA dealership to top performance.

You will oversee all New and Used Vehicle Sales operations, build winning teams, improve processes, and deliver sustained volume and gross profit, while elevating customer satisfaction in a fast-paced environment.

Qualifications

• Minimum 3 years of current Automotive General Sales Manager experience (franchised New/Used)
• Proven success managing a high-volume New and Used Vehicle Sales operation
• Proven track record of increasing sales volume and profitability
• Strong desking experience
• Previous F&I experience required
• Proven ability to recruit, develop, and retain high-performing sales teams
• Strong understanding of dealership financial statements and profitability
• Demonstrated success managing through KPIs and performance metrics

Responsibilities

• Lead all New and Used Vehicle Sales operations.
• Establish and execute daily, weekly, monthly, quarterly, and annual sales objectives.
• Monitor KPIs, identify performance gaps, and implement corrective action.
• Drive consistent sales processes from initial customer contact through delivery.
• Maintain a high-accountability culture focused on measurable results.
• Lead, coach, mentor, and develop the entire sales organization.
• Recruit, hire, train, motivate, and retain top talent.
• Identify talent gaps and develop future leaders.

Skills

GSM experience

High-volume sales

Desking experience

F&I experience

Team development

Profitability

KPIs & metrics

Accountability

Job description

Westborough, United States | Posted on 09/04/2026

Brown & Brown was founded in 1939 as a two-partner firm and has risen to become one of the largest insurance brokerages in the world. With a team that is as connected locally as it is nationally, Brown & Brown provides the personalized, dedicated service you want from a boutique agency while delivering the peace of mind that you expect from a top brokerage.

Job Description

AUTOMOTIVE GENERAL SALES MANAGER (GSM)

Lead. Coach. Desk. Drive Results.

A HIGH-PERFORMING DEALERSHIP LEADERSHIP OPPORTUNITY

Albrecht CDJR of Westboro is seeking an exceptionalAutomotive General Sales Manager (GSM) with a proven record of high-volumesales production, strong gross performance, and building high-performing salesteams.

This is not a status-quo opportunity. We are lookingfor a proven dealership leader with the experience, energy, discipline, andleadership ability to turn the needle-taking—taking an underperforming salesoperation and moving it into the top tier of the region.

The ideal candidate is a hands-on, highly accountable dealershipoperator who knows how to build winning teams, improve processes, increasevolume, protect gross, and consistently deliver results.

ABOUT ALBRECHT AUTO GROUP

Albrecht Auto Group is a family-owned and operatedautomotive dealership group with nearly 50 years of experience serving NewEngland, with dealerships throughout Massachusetts and New Hampshire.

Our reputation is built on customer satisfaction,integrity, strong relationships, and developing great people. We invest inour employees, provide opportunities for professional growth, and create aculture where high performers can make a meaningful impact.

THE OPPORTUNITY

As General Sales Manager, you will lead the dealership's Newand Used Vehicle Sales operations and work closely with the General Managerand dealership leadership to drive volume, gross, profitability, marketshare, and customer satisfaction.

Key objectives include:

• IncreaseNew and Used Vehicle sales volume and market ranking
  
• Improvefront-end and total gross profitability
  
• Deskdeals strategically while maximizing volume, gross, and customersatisfaction
  
• Improveclosing ratios, salesperson productivity, appointment shows, and soldpercentages
  
• Strengthenlead response, follow-up, CRM, BDC, and Internet sales performance
  
• Improveinventory turn, aging, pricing, and market competitiveness
  
• Recruit,develop, motivate, and retain high-performing sales professionals
  
• Leadand develop Sales Managers, F&I Managers, BDC/Internet personnel, andSales Consultants
  
• Auditand review F&I deals and strengthen Sales/F&I coordination
  
• ImproveCSI, customer satisfaction, and the overall customer experience
  
• Establisha culture of accountability, urgency, and consistent execution
  
• Positionthe dealership among the top-performing stores in the region
  

KEY RESPONSIBILITIES

• Leadall New and Used Vehicle Sales operations.
  
• Establishand execute daily, weekly, monthly, quarterly, and annual salesobjectives.
  
• MonitorKPIs, identify performance gaps, and implement immediate correctiveaction.
  
• Driveconsistent sales processes from initial customer contact through delivery.
  
• Maintaina high-accountability culture focused on measurable results.
  
• Lead,coach, mentor, and develop the entire sales organization.
  
• Recruit,hire, train, motivate, and retain top talent.
  
• Identifytalent gaps, strengthen management, and develop future leaders.
  
• Holdmanagers and salespeople accountable for activity, performance, andresults.
  
• Createa culture where high performance is expected, recognized, and rewarded.
  

Volume, Gross & Profitability

• Developstrategies to increase retail volume while protecting profitability.
  
• Monitorgross, PVR, closing ratios, lead conversion, appointment performance, andproductivity.
  
• Partnerwith F&I leadership to maximize finance and product penetration.
  
• Analyzemarket conditions, competitive pricing, and used vehicle profitability.
  
• Monitorinventory levels, aging, pricing, market competitiveness, and inventoryturn.
  
• Partnerwith Used Vehicle Management and Acquisition teams to optimize inventory.
  
• Developstrategies to move aged inventory while minimizing unnecessary gross loss.
  
• Ensureeffective CRM utilization, lead response, follow-up, appointment setting,and Internet sales performance.
  
• Leveragedigital retailing and Internet strategies to increase market share.
  

Customer Experience, Compliance & Strategy

• Maintaina strong customer-first culture and monitor CSI, reviews, and complaints.
  
• Ensurecompliance with manufacturer requirements and applicable federal, state,and local regulations.
  
• Partnerwith the General Manager to execute dealership growth strategies.
  
• Analyzesales reports, financial performance, market share, inventory, expenses,and departmental KPIs.
  
• Identifyopportunities to increase market penetration and dealership profitability.
  

WHAT WE REQUIRE

• Minimum3 years of current Automotive General Sales Manager experience in afranchised new-vehicle dealership.
  
• Provensuccess managing a high-volume New and Used Vehicle Sales operation.
  
• Proventrack record of increasing sales volume and profitability.
  
• Strongand extensive desking experience.
  
• PreviousF&I experience required.
  
• Provenability to recruit, develop, and retain high-performing sales teams.
  
• Strongunderstanding of dealership financial statements and departmentalprofitability.
  
• Demonstratedsuccess managing through KPIs and performance metrics.
  

THE IDEAL CANDIDATE

We are looking for a true dealership operator—not simplya title holder.

You are:

• AProven Producer – You have consistently delivered high-volume salesand measurable results.
  
• ABuilder – You know how to recruit talent, develop people, strengthenmanagers, and build winning teams.
  
• ACoach – You lead from the floor, work deals, review numbers, conductone-on-ones, and develop people every day.
  
• AStrategist – You understand volume, gross, market share, inventory,pricing, CRM, and dealership financial performance.
  
• AnAccountability Leader – You establish expectations, measureperformance, address under-performance, and drive results.
  
• AChange Agent – You can diagnose an underperforming operation and changeits trajectory.
  

WHAT SUCCESS LOOKS LIKE

Success will be measured through:

• Increasedsales volume and market ranking
  
• Increasedfront-end and total gross
  
• Improvedsalesperson productivity and closing ratios
  
• ImprovedInternet/BDC conversion
  
• Strongerinventory turn
  
• ImprovedCSI and customer satisfaction
  
• Increasedemployee retention
  
• Developmentof a stronger management team
  
• Consistentachievement of monthly and annual objectives
  

Our goal is not incremental improvement. Our goal is tobuild a sales organization that competes at the top of the region.

THIS IS AN OPPORTUNITY FOR A LEADER WHO WANTS TO WIN.

If you are a high-performing GSM who has demonstratedthe ability to produce results, build teams, and transform sales operations, wewant to hear from you.

Brown and Brown provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.