Automotive Digital Sales Coach & Certification Lead

Murgado Automotive Group; Miami (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

Murgado Automotive Group is seeking an experienced Automotive Digital Sales Training & Certification Manager to develop and lead a standardized digital sales training and certification program across our Florida dealerships.

The role focuses on coaching, evaluating, and holding dealership teams to high standards of digital sales execution, with emphasis on CRM usage and data-driven improvements.

Qualifications

• Extensive automotive retail and digital sales training experience.
• Proven ability to train, coach and motivate dealership sales teams.
• Strong knowledge of CRM systems and digital sales processes.
• Excellent public speaking and facilitation skills.
• Willingness and ability to travel throughout Florida.

Responsibilities

• Develop and deliver digital sales training for managers, internet sales, and dealership staff handling digital opportunities.
• Build a certification process to ensure competency before handling digital leads.
• Conduct call reviews, CRM audits, role-plays, and customer communications evaluations.
• Coach individuals and teams to improve execution and performance.
• Lead training during new-store launches and digital process rollouts.

Skills

Automotive retail sales

Training & coaching

CRM systems

Public speaking

Travel Florida

Tools

LMS platforms

Job description

Murgado Automotive Group is seeking an experienced Automotive Digital Sales Training & Certification Manager to develop and lead a standardized digital sales training and certification program across our Florida dealerships.

The role focuses on coaching, evaluating, and holding dealership teams to high standards of digital sales execution, with emphasis on CRM usage and data-driven improvements.