Automation Campaign Architect

J.B. Hunt Transport Services, Inc.; Lowell (AR); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical benefit

Dental benefit

Vision benefit

401(k) retirement plan

Life insurance

Disability coverage

Paid time off

Paid parental leave

Six paid holidays

Job summary

J.B. Hunt Transport Services, Inc. in Lowell, AR seeks a Marketing Automation Specialist to support automation programs and analyze data to improve campaign effectiveness.

You will build workflows, monitor KPIs, and drive ROI through optimization of marketing campaigns across channels. The role requires a Bachelor’s in Marketing or related field with 2+ years in marketing automation, data analytics, or related area, and experience with email marketing and CRM tools.

Qualifications

• Bachelor’s degree in marketing, Business, or related field with at least 2 years of experience with marketing automation tools, data analytics, or related field

Responsibilities

• Promote quality assurance and building audiences through reviewing various campaign details and identifying potential issues
• Compile and analyze data from campaign results from the automation platform to identify areas of opportunity; propose recommendations based off campaign results
• Support senior team members building the architecture of automated campaigns Analyze data and make recommendations to improve data flow efficiency Contribute to best practices for building campaigns
• Build programs used within campaigns; assist in building workflows, customer journeys, and implementing automation features
• Monitor Marketing key performance indicators (KPIs) to evaluate the effectiveness of implemented campaigns
• Analyze campaign performance metrics using analytics tools to track return-on-investment (ROI), identify trends, and provide actionable insights for campaign optimization
• Apply knowledge of marketing strategies to monitor consistency in branding and messaging across marketing channels
• Maintain up-to-date knowledge of marketing automation best practices, emerging technologies, and industry trends to recommend solutions

Skills

Marketing automation

Data analytics

Campaign testing & optimization

Email marketing

Microsoft Office Suite

CRM tools

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Communications

Tools

Marketing Automation platforms

CRM software

Job description

J.B. Hunt Transport Services, Inc. in Lowell, AR seeks a Marketing Automation Specialist to support automation programs and analyze data to improve campaign effectiveness.

You will build workflows, monitor KPIs, and drive ROI through optimization of marketing campaigns across channels. The role requires a Bachelor’s in Marketing or related field with 2+ years in marketing automation, data analytics, or related area, and experience with email marketing and CRM tools.