Auteur Wines - Hospitality Educator Weekend

Tasting Room Expo; Sonoma (CA); On-site; USD 28,000 - 41,000; Full time

Benefits offered by this job

Competitive hourly pay

Sales commissions

Gratuities

Job summary

Auteur, a Sonoma-based winery, seeks wine professionals passionate about hospitality, education, and storytelling for guest experiences. You will host reserve tastings, educate guests on Pinot Noir and Chardonnay, and help grow wine club memberships.

Role emphasizes engaging service, strong communication, and collaboration with a team to deliver thoughtful guest experiences against Sonoma terroirs. Weekend availability and outdoor service are common.

Qualifications

• 2+ years in premium wine hospitality, fine dining service, or winery-related roles.
• Must be 21+ years old.
• Excellent verbal and written communication skills.
• Sales-oriented with ability to tailor experiences to guests.

Responsibilities

• Welcome guests for reserve tasting experiences and educate on wines.
• Build long-term relationships to drive direct-to-consumer sales and wine club memberships.
• Deliver elevated wine service with guest-focused communication.
• Maintain a polished hospitality space and assist with opening/closing tasks.
• Manage guest appointments and respond to calls and emails.
• Enter orders in POS and manage fulfillment and delivery.

Skills

Wine knowledge

Communication

Sales mindset

Team friendly

Education

WSET or CMS certification (nice to have)

Tools

Tock

Commerce7

WineShipping

Job description

Auteur is a Sonoma-based, vintner-owned winery dedicated to crafting site-driven Pinot Noir and Chardonnay from some of the region’s most distinctive vineyard sites. We are seeking wine professionals who are passionate about hospitality, education, and sharing the story behind our wines with members and guests. Our team is committed to creating thoughtful, engaging tasting experiences that highlight the nuance of our vineyard sources and the character of Sonoma’s diverse terroirs. With more than 20 years of experience, Auteur offers a unique opportunity to be part of a collaborative, multifaceted team focused on both exceptional wines and meaningful guest connections.

Essential Hospitality Responsibilities

• Welcome and host guests for reserve tasting experiences, ensuring a warm, professional representation of the Auteur brand through authentic storytelling and engaging wine education.
• Build long-term client relationships that translate into direct-to-consumer sales and wine club memberships.
• Deliver elevated wine service with thoughtful communication and attention to the guest experience.
• Maintain a welcoming and polished environment within our hospitality space, including opening preparations and outdoor seating arrangements.
• Manage guest appointments through a shared team calendar while assisting with incoming reservations, phone calls, and email communications.
• Accurately enter orders into our POS system and manage the sales process through fulfillment and delivery. Experience with Commerce7, Tock, and WineShipping is a plus.
• Prepare daily tasting experiences by generating menus, setting wines and stemware, and collaborating with team members to ensure a seamless and inviting atmosphere.
• Assist management with winery projects, community outreach, and represent the winery at off-site tastings and events as needed.
• Maintain operational standards by polishing stemware, restocking inventory, monitoring property presentation, and coordinating with bussing staff during weekends and peak seasons.

Qualifications and Skills

• Must be 21 years of age or older.
• 2+ years of experience in premium wine hospitality, fine dining service, or winery production preferred.
• Strong wine knowledge and passion for the industry; WSET or CMS certification is a plus.
• Excellent verbal and written communication skills.
• Self-motivated with the ability to work both independently and collaboratively within a team environment.
• Sales-oriented mindset with the ability to read guests and tailor experiences to individual preferences.
• Professional appearance with an engaging and enthusiastic personality.
• Food Handler and ABC certification required (or willingness to obtain).
• Ability to lift up to 50 lbs and remain standing or moving for extended periods. Approximately 50% of service takes place outdoors in varying weather conditions.
• Comfortable using computer systems and POS platforms; experience with Tock, Commerce7, and WineShipping is preferred.
• Ability to multitask in a fast-paced hospitality environment while maintaining exceptional guest service.
• Flexible availability, including weekends and select holidays.

Compensation & Benefits

• Auteur is committed to providing livable wages above industry standards, including competitive hourly pay, sales commissions, and gratuities.
• Wine Club & Sales Commission: varies depends on wine club tier and sales goals