Audit & Tax Marketing Director

Grant Thornton; Denver (CO); On-site; USD 120,000 - 170,000; Full time

Job summary

Grant Thornton is seeking an Audit & Tax Marketing Lead to shape and execute the marketing strategy for high-growth Audit and Tax practices. You will lead strategic initiatives, drive brand visibility, and coordinate cross-functional efforts to accelerate revenue growth in a fast-paced client-centric environment.

You will partner with Audit & Tax leadership to translate priorities into compelling programs, manage always-on campaigns, and align messaging with firm-wide brand campaigns.

Qualifications

• 8+ years of B2B marketing experience, preferably in professional services.
• MBA or advanced degree a plus.
• Strong understanding of digital marketing, content strategy, and lead generation.
• Excellent communication, collaboration, and stakeholder management skills.
• Ability to thrive in a high-growth, matrixed organization.

Responsibilities

• Launch and manage GTM campaigns aligned to priority sectors and offerings.
• Evaluate and integrate marketing functions from acquired firms into a unified GT model.
• Build a scalable content operation modeled on “content factory” principles—fast, compliant, personalized, and reusable.
• Partner with Advisory marketing lead to ensure message consistency and avoid duplication.
• Define and track KPIs: pipeline growth, revenue, and brand share of voice; deliver dashboards for leadership.
• Allocate time as: 50% GTM strategy/execution, 30% integration and change management, 10% cross-SL alignment, 10% capability building.

Skills

Strategic marketing

Content marketing

Brand management

Lead generation

Education

Bachelor’s degree in Marketing or related field

MBA or advanced degree a plus

Job description

Position Summary

As the Audit & Tax Marketing Lead, you will play a pivotal role in shaping and executing the marketing strategy for our high-growth Audit and Tax practices. This is a unique opportunity for a strategic thinker and hands-on leader to drive brand visibility, market differentiation, and revenue growth in a fast-paced, client-centric environment.

You will serve as a key partner to Audit & Tax leadership, translating business priorities into compelling marketing programs that elevate our market presence and deepen client engagement. With a strong grasp of professional services marketing, you will lead execution across acquisitions, alliances, industry campaigns, thought leadership initiatives, and go-to-market strategies that position the firm as a trusted advisor in a competitive landscape.

This role requires a blend of strategic insight, creative execution, and cross-functional collaboration. You’ll thrive here if you’re energized by growth, inspired by innovation, and motivated by the opportunity to make a lasting impact.

Key Responsibilities and Essential Functions

Go-to-Market Execution

• Launch and manage Audit & Tax GTM campaigns aligned to priority sectors and offerings

• Ensure all positioning is client-first and clearly differentiated from Big Four competitors

Acquisition Marketing Integration

• Evaluate and integrate marketing functions from acquired firms into a unified GT model

• Lead brand transition and change management—determine when to retain sub-brands vs. full GT integration

• Preserve best practices and talent while eliminating duplication

Content & Campaign Engine

• Build a scalable content operation modeled on “content factory” principles—fast, compliant, personalized, and reusable

• Run always-on campaigns triggered by demand signals and aligned to pipeline goals

Cross-Service Line Alignment

• Partner with Advisory marketing lead to ensure message consistency and avoid duplication

• Position Audit & Tax as the firm’s growth engine while aligning with firmwide brand campaigns

Analytics & Accountability

• Define and track KPIs: pipeline growth, win rates, alliance revenue, brand share of voice

• Deliver dashboards and insights for leadership visibility and decision-making

• Other duties as assigned

Time Allocation

• 50%: Audit & Tax GTM strategy and campaign execution

• 30%: Acquisition marketing integration and change management

• 10%: Cross-SL and firmwide alignment

• 10%: Talent development and marketing capability building

Performance Metrics

• Growth in Audit & Tax-sourced pipeline and revenue

• Full integration of acquired marketing orgs within 12 months

• Improved campaign efficiency (cost per lead, cycle time)

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus

• 8+ years of B2B marketing experience, preferably in professional services, consulting, or advisory environments

• Proven success in developing and executing strategic marketing plans that drive business growth

• Strong understanding of digital marketing, content strategy, and lead generation

• Excellent communication, collaboration, and stakeholder management skills

• Ability to thrive in a high-growth, matrixed organization