Marketing Manager, Audit & Tax

WithumSmith+Brown PC; Princeton (NJ); On-site; USD 75,000 - 95,000; Full time

Job summary

Withum is seeking a senior marketing leader to drive integrated campaigns for the Audit and Tax practice. You will translate technical insights into go-to-market strategies, partner with practice leadership, and manage multi-channel campaigns to accelerate pipeline and engagement.

You will lead thought leadership, content, events, and sponsorships, leveraging AI tools to inform strategy, measure ROI, and strengthen market positioning across the firm.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• MBA or advanced degree preferred.
• 7–10+ years of progressive marketing experience, including leadership.

Responsibilities

• Lead development and execution of Audit and Tax marketing strategies.
• Partner with practice leaders to advance go-to-market priorities.
• Collaborate with Industry marketing to shape go-to-market strategies.
• Use AI-enabled tools to inform strategy, including competitive analysis and campaign planning.
• Lead thought leadership strategy and editorial calendar for Audit and Tax content.
• Oversee content planning based on market trends and business priorities.
• Direct development of collateral, presentations, case studies, videos, and assets.
• Ensure consistent brand voice and messaging across channels.
• Develop and execute strategic sponsorship and conference programs to drive ROI.
• Identify high-impact sponsorships and speaking opportunities aligned with growth.
• Manage sponsorships around events to maximize pipeline impact.
• Lead integrated campaigns across digital, email, social, content, webinars, PR and events.
• Establish KPIs and reporting to measure campaign effectiveness and pipeline impact.
• Partner with Marketing Centers of Excellence to optimize performance via data and analytics.
• Foster collaborative, innovative, results-driven team culture.
• Collaborate across marketing, business development, creative, digital, content, operations and communications teams.

Skills

Marketing leadership

Multi-channel marketing

Content marketing

AI in marketing

CRM systems

Marketing automation

Education

Bachelor's degree in marketing/related field

MBA preferred

Tools

CRM systems

Marketing automation platforms

AI tools

Job description

Job Overview

Lead integrated marketing initiatives for the Audit and Tax practice of a national accounting and advisory firm. This role develops and executes strategies that drive growth across the Audit and Tax service lines, including targeted marketing programs, thought leadership, ROI-focused conferences and sponsorships, and campaigns and materials that build brand awareness, strengthen market positioning, deepen client engagement, and accelerate pipeline development. The position partners with practice leadership and subject matter professionals to translate technical and market insights into compelling go-to-market strategies that deliver measurable business impact.

Key Responsibilities

• Leading the development and execution of Audit and Tax marketing strategies aligned with growth, service line, and revenue goals.
• Partnering with practice leaders to advance go-to-market priorities and growth initiatives.
• Collaborating with Industry marketing to shape go-to-market strategies.
• Using AI-enabled tools to inform strategy, including competitive analysis, market research, audience insights, and campaign planning.
• Leading the thought leadership strategy and editorial calendar for Audit and Tax content.
• Overseeing content planning based on market trends, client needs, and business priorities.
• Directing development of collateral, presentations, case studies, videos, and campaign assets.
• Ensuring consistent brand voice, positioning, and messaging across channels.
• Developing and executing strategic sponsorship and conference programs that drive visibility, engagement, and leads.
• Identifying high-impact sponsorships, speaking opportunities, executive roundtables, and networking events aligned with growth, target audience, and ROI goals.
• Managing sponsorship strategies before, during, and after events to maximize engagement and pipeline impact.
• Leading integrated campaigns across digital, email, social, content, webinars, PR, and events.
• Establishing KPIs and reporting to measure campaign effectiveness, pipeline impact, and ROI.
• Partnering with Marketing Centers of Excellence and Marketing Operations to optimize performance through data and analytics.
• Fostering a collaborative, innovative, and results-driven team culture.
• Partnering across marketing, business development, creative, digital, content, operations, and communications teams.

Required Qualifications

• Bachelor’s degree in marketing, communications, business, or related field. MBA or advanced degree preferred.
• 7–10+ years of progressive marketing experience, including team leadership, ideally in accounting, consulting, professional services, or B2B environments.
• Proven success in developing targeted marketing programs that drive growth and pipeline.
• Strong experience leading thought leadership and content marketing initiatives.
• Demonstrated expertise in multi-channel marketing strategy.
• Experience partnering with business development on go-to-market initiatives in matrixed professional services firms.
• Strong leadership, project management, communication, and stakeholder management skills.
• Analytical mindset with experience using marketing metrics, CRM systems, and marketing automation platforms.
• Ability to thrive in a fast‑paced, matrixed organization while managing multiple priorities.
• Strong executive presence and presentation skills.
• Experience managing vendors and external partners.
• Curiosity and adaptability in applying AI to improve marketing effectiveness, including copilot and automation platforms.
• Skilled in applying AI to competitive analysis, market and audience research, segmentation, and data‑driven campaign planning.
• Effective prompt design, with the ability to evaluate, refine, and quality‑check AI-generated outputs for accuracy, brand voice, and tone.
• Sound judgment in the responsible and ethical use of AI, including data privacy, client confidentiality, brand safety, and adherence to firm and professional governance standards.
• A continuous‑learning mindset that stays current on emerging AI tools and best practices and champions practical, responsible adoption across the marketing team.

Compensation & Benefits

Compensation range: $75,000‑$95,000, salary will vary based on candidate’s location. In addition to the base compensation, Withum offers a competitive benefits package and bonus program (for eligible roles) based on individual and firm performance. Final offer amounts are based on multiple factors such as the specific role, hiring location, as well as the individual’s skills, experience, and qualifications. For additional information on our benefits, visit our website at https://www.withum.com/careers/.

Equal Opportunity Employer

Withum is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, creed, religion, ancestry, age, sex (including pregnancy), genetic information, marital status, domestic partnership status, familial status, affectional or sexual orientation, gender identity, citizenship status, national origin, disability or handicap, veteran status, weight, height, or any other classification protected by federal, state, or local law.

We will work with qualified individuals to provide reasonable accommodations in accordance with applicable laws and our commitment to an inclusive workplace.