Audience Strategy & Insights Architect

Stellantis; Auburn Hills (MI); On-site; USD 85,000 - 120,000; Full time

Job summary

Stellantis is seeking an Audience & Customer Data Analyst to transform customer and audience-level data into actionable insights that inform marketing strategy, audience targeting, and performance optimization. This role blends data expertise, analytical rigor, and cross-functional collaboration to support data-driven decision making for marketing and business stakeholders.

Success requires strong customer data fluency and a deep understanding of the customer journey, effectively analyzing and

Qualifications

• Bachelor's degree in a related field.
• 5+ years of experience in digital paid media with exposure to audience strategy, data-driven planning, and activation.
• Strong understanding of programmatic media, identity solutions, and audience management workflows.
• Deep analytical and problem-solving skills, with the ability to interpret complex datasets and derive meaningful insights.
• Experience working with customer data, audience segmentation, or customer journey analytics.
• Proven ability to collaborate with cross functional teams, external partners, and stakeholders at multiple levels.
• Strong verbal and written communication skills with the ability to translate technical findings into business relevant insights.

Responsibilities

• Lead audience strategy and targeting for assigned brand across media, CRM, and site.
• Drive audience insights and profile analysis to inform targeting strategy and support personalization efforts.
• Own new audience processes, documentation, and communication to shape audience builds, activation and measurement requirements.
• Manage internal audience roadmap with goals, KPIs, and timing to scale best practices.
• Collaborate closely with internal and external stakeholders to align on campaign needs, taxonomy, audience development timelines, and channel-specific delivery requirements.
• Support stakeholders in understanding data logic, analytical outcomes, and audience-level implications.
• Respond to ad hoc analytical requests from leadership in fast paced environments.

Skills

Audience data fluency

Analytical reasoning

Cross-functional collaboration

Communication skills

Education

Bachelor's degree

Tools

CDPs

Job description

Stellantis is seeking an Audience & Customer Data Analyst to transform customer and audience-level data into actionable insights that inform marketing strategy, audience targeting, and performance optimization. This role blends data expertise, analytical rigor, and cross-functional collaboration to support data-driven decision making for marketing and business stakeholders.

Success requires strong customer data fluency and a deep understanding of the customer journey, effectively analyzing and